These are our thoughts, opinions and whimsical ramblings on all things digital.

October 20, 2020

How Instagram Reels can help increase share of voice

Whilst some brands may have shied away from testing new formats and platforms during this time, the boom of TikTok had shown a clear consumer demand for snackable, entertaining video content. Tackling a new, playful format can seem like a daunting task, but we have pulled together some tips to help brands start to grow share of voice across the

October 16, 2020

Going for Gold Standard 2.0

With 2019 proving to be another record-breaking year for UK digital adspend with total investment reaching £15.69bn, 2020 had all the markings to be another record-breaking year for digital. Then, 2020 happened. The turbulent events of the last few months have accelerated digitalisation in all our daily lives including digital media in different forms. We have seen an increased demand for

May 5, 2020

2019 digital adspend reached £15.69bn

2019 proved to be another record-breaking year for UK digital adspend, with total investment reaching £15.69bn. Investment was up by 15.4% on 2018 and accounts for over half of all adspend in the UK – demonstrating continued confidence in the power of digital to deliver business results.   Mobile continues to dominate Almost all growth in 2019 is coming from smartphone, an increase

March 23, 2020

Navigating the world of home working

Indeed, we are the lucky ones, as many are facing uncertain times with no option to work remotely. Therefore, we are trying to seek the positives in this situation and adjust to this new way of work as best we can. A good example of this is that 55% of commuters report increased stress due to their commute (RSPH, 2016),

March 13, 2020

Navigate shortlisted at the 2020 Performance Marketing Awards

  We are delighted to announce that we have been shortlisted for our work with Pizza Hut Delivery at this year’s Performance Marketing Awards. We have been shortlisted in three categories: Best Integrated Performance Campaign, Best Paid Search Campaign and Most Creative Performance Marketing Campaign. We’ve worked closely with Pizza Hut over the past two years as they’ve moved to

November 20, 2019

Incubeta Ignite – 2020 a decade in focus

Recently we attended ‘Incubeta Ignite – 2020 a Decade in Focus’ organised by NMPi at Google’s  Kings Cross office – and what a great event it was. Incredibly well organised, and the thing that surprised us the most was the excellent timing control on the talks, which is something that usually doesn’t happen when speakers have only 15 minutes to

November 7, 2019

H1 2019 Digital Ad Spend Reaches £7.3bn

In the IAB’s latest spend study, the total UK digital ad spend increased by 13% year on year in the first six months of 2019. Search still holds the largest market share whilst display saw a 17% annual uplift, largely driven by video growth (up 27% to £1.32 billion).     Search still has the largest share Search grew by

October 31, 2019

Facebook: should we forgive them, or forget them?

The most notable of these is the 2018 Cambridge Analytica scandal, where it was revealed that over 50 million people’s data had been harvested from their Facebook profiles without their consent, and then used to swing their votes in US presidential election towards Donald Trump, via ads distributed by Cambridge Analytica. Similar activity was also revealed for the 2016 EU

March 22, 2019

Earlier this week Navigate had the pleasure of attending “Me Time: The Art + Science of Referral”, an event organised by MentionMe

The event was held in the most amazing venue – The Royal College of Physicians. I knew it was going to be a special event before I stepped in because a) the location and b) delegates were greeted with the friendliest of smiles and warmth by the MentionMe team! We started off the day with some networking, followed by workshop

March 18, 2019

Getting Affiliated with a Different Side of Digital Marketing

Digital marketing is an ever-growing, constantly evolving landscape filled with opportunities for those who are willing to seek them. One channel that has grown leaps and bounds in Australia in recent years is “affiliate” marketing. I began my career working at IKEA’s marketing department, being exposed to many different marketing channels. I found myself most drawn to the digital side