These are our thoughts, opinions and whimsical ramblings on all things digital.

November 29, 2020

What do challenger brands need to do differently in the new normal? Part 2. Adapt & test creative messaging

In the second of our series, we review what impact COVID-19 has had on creative testing and messaging. 2020 has brought new challenges, and marketers have been quick to react to adapting media strategies. However, relevant and effective creative is also required to ensure that the messaging resonates with customers in the new normal. We’ve collated our top four creative

November 11, 2020

What do challenger brands need to do differently in the new normal? Part 1. Support your brand & strive for growth

As our clients plans for 2021 begin to take shape, the impact of COVID-19 on our recommended approach and initiatives is evident. Accelerated digital adoption during periods of lockdown has changed media consumption and purchasing habits and advertisers need to continue to adapt the changing context; – Digital behaviour is significantly still more prevalent than pre-COVID – Enders Analysis expects

October 20, 2020

How Instagram Reels can help increase share of voice

Whilst some brands may have shied away from testing new formats and platforms during this time, the boom of TikTok had shown a clear consumer demand for snackable, entertaining video content. Tackling a new, playful format can seem like a daunting task, but we have pulled together some tips to help brands start to grow share of voice across the

October 16, 2020

Going for Gold Standard 2.0

With 2019 proving to be another record-breaking year for UK digital adspend with total investment reaching £15.69bn, 2020 had all the markings to be another record-breaking year for digital. Then, 2020 happened. The turbulent events of the last few months have accelerated digitalisation in all our daily lives including digital media in different forms. We have seen an increased demand for

May 5, 2020

2019 digital adspend reached £15.69bn

2019 proved to be another record-breaking year for UK digital adspend, with total investment reaching £15.69bn. Investment was up by 15.4% on 2018 and accounts for over half of all adspend in the UK – demonstrating continued confidence in the power of digital to deliver business results.   Mobile continues to dominate Almost all growth in 2019 is coming from smartphone, an increase

March 23, 2020

Navigating the world of home working

Indeed, we are the lucky ones, as many are facing uncertain times with no option to work remotely. Therefore, we are trying to seek the positives in this situation and adjust to this new way of work as best we can. A good example of this is that 55% of commuters report increased stress due to their commute (RSPH, 2016),

March 13, 2020

Navigate shortlisted at the 2020 Performance Marketing Awards

  We are delighted to announce that we have been shortlisted for our work with Pizza Hut Delivery at this year’s Performance Marketing Awards. We have been shortlisted in three categories: Best Integrated Performance Campaign, Best Paid Search Campaign and Most Creative Performance Marketing Campaign. We’ve worked closely with Pizza Hut over the past two years as they’ve moved to

November 20, 2019

Incubeta Ignite – 2020 a decade in focus

Recently we attended ‘Incubeta Ignite – 2020 a Decade in Focus’ organised by NMPi at Google’s  Kings Cross office – and what a great event it was. Incredibly well organised, and the thing that surprised us the most was the excellent timing control on the talks, which is something that usually doesn’t happen when speakers have only 15 minutes to

November 7, 2019

H1 2019 Digital Ad Spend Reaches £7.3bn

In the IAB’s latest spend study, the total UK digital ad spend increased by 13% year on year in the first six months of 2019. Search still holds the largest market share whilst display saw a 17% annual uplift, largely driven by video growth (up 27% to £1.32 billion).     Search still has the largest share Search grew by

October 31, 2019

Facebook: should we forgive them, or forget them?

The most notable of these is the 2018 Cambridge Analytica scandal, where it was revealed that over 50 million people’s data had been harvested from their Facebook profiles without their consent, and then used to swing their votes in US presidential election towards Donald Trump, via ads distributed by Cambridge Analytica. Similar activity was also revealed for the 2016 EU