These are our thoughts, opinions and whimsical ramblings on all things digital.

November 20, 2019

Incubeta Ignite – 2020 a decade in focus

Recently we attended ‘Incubeta Ignite – 2020 a Decade in Focus’ organised by NMPi at Google’s  Kings Cross office – and what a great event it was. Incredibly well organised, and the thing that surprised us the most was the excellent timing control on the talks, which is something that usually doesn’t happen when speakers have only 15 minutes to

November 7, 2019

H1 2019 Digital Ad Spend Reaches £7.3bn

In the IAB’s latest spend study, the total UK digital ad spend increased by 13% year on year in the first six months of 2019. Search still holds the largest market share whilst display saw a 17% annual uplift, largely driven by video growth (up 27% to £1.32 billion).     Search still has the largest share Search grew by

October 31, 2019

Facebook: should we forgive them, or forget them?

The most notable of these is the 2018 Cambridge Analytica scandal, where it was revealed that over 50 million people’s data had been harvested from their Facebook profiles without their consent, and then used to swing their votes in US presidential election towards Donald Trump, via ads distributed by Cambridge Analytica. Similar activity was also revealed for the 2016 EU

March 22, 2019

Earlier this week Navigate had the pleasure of attending “Me Time: The Art + Science of Referral”, an event organised by MentionMe

The event was held in the most amazing venue – The Royal College of Physicians. I knew it was going to be a special event before I stepped in because a) the location and b) delegates were greeted with the friendliest of smiles and warmth by the MentionMe team! We started off the day with some networking, followed by workshop

March 18, 2019

Getting Affiliated with a Different Side of Digital Marketing

Digital marketing is an ever-growing, constantly evolving landscape filled with opportunities for those who are willing to seek them. One channel that has grown leaps and bounds in Australia in recent years is “affiliate” marketing. I began my career working at IKEA’s marketing department, being exposed to many different marketing channels. I found myself most drawn to the digital side

March 11, 2019

Google’s Latest Chrome Update: Security Patch or Money Grab?

The biggest change announced is the way in which Chrome extensions work; Google is clamping down on extensions which fetch and run code from remote servers. While this ostensibly sounds like a sensible move to stop the hiding of malicious code in seemingly harmless extensions, there will be one major casualty of this update: ad blockers. While the Manifest v3

January 13, 2019

Navigate issued with JICWEBS Brand Safety Seal

We are delighted to start off the year having successfully been issued with our first JICWEBS Brand Safety (DTSG) seal and certificate.     Over the past few years, there has been a lot of focus in the industry on transparency and improving brand safety on behalf of all advertisers. Our agency goals have always aligned with this and we’ve

October 2, 2018

Is winning without pitching really possible?

Today, the boot was on the other foot to an extent, when we attended an insightful event hosted an event called ‘Win without pitching’ organised by Business Development specialists ‘Entourage’, to listen to Matt Dyment from Entourage and Blair Enns – agency pricing expert and CEO of ‘Win Without Pitching’. Essentially the 2-hour event (which was attended by over 100

September 5, 2018

Snapchat is down with the youth

The forecast for Snapchat users in the UK is 16.2 million, of which 5 million will be 18-24. By comparison, the number of UK Facebook users aged 18 to 24 is predicted to be 4.5 million at the end of the year (down 1.8% over 2017). Following a 2% decline in daily active users earlier this year, Snapchat has embarked

July 4, 2018

IAB Engage: Moving Forward

After only working in the industry for one week, it gave me an insight into the mindset of the industry and where industry leaders see digital advertising going.Two common themes were highlighted throughout the day – the first being trust issues within the industry, and the second suggesting the industry needs to be ‘bolder’.   GDPR was introduced on the