These are our thoughts, opinions and whimsical ramblings on all things digital.

April 18, 2021

When is the right time for brands to launch an affiliate programme?

Yet this channel is still not as prominent as the likes of traditional digital marketing such as paid search, SEO, or social media. While Australia is still behind more developed markets such as the UK and US, it has advanced rapidly in recent years with the evolution of different affiliate types and new technological advances. According to the 2019 Awin

March 7, 2021

Diversity & Inclusion at Navigate

In the midst of 2020’s chaos, certain events triggered a global wake up call. We have seen the BLM movement take centre stage across the world after the tragic death of George Floyd in May. This incident became a symbol for what the Black community has been trying to fight against for centuries. We are seeing the Covid-19 pandemic be

February 18, 2021

How can podcast ads help challenger brands to compete?

The digital landscape is constantly evolving and changing, as new mediums emerge or increase in popularity, and others fade into the distant past (remember Tumblr, anyone?). One format that has gone from strength to strength in recent years is podcasts. For those who do not know, podcasts are audio episodes that can be listened to on a computer or mobile

December 17, 2020

What do challenger brands need to do differently in the new normal? Part 3. Incentivise new customers

In the third post of our series, we look at how to incentivise and keep your customers engaged after purchase. A number of e-comm brands saw a spike in sales during the first lockdown in the UK, with data showing that 1 in 3 have purchased a new brand or product*. Having attracted new customer, and with the second lockdown

November 29, 2020

What do challenger brands need to do differently in the new normal? Part 2. Adapt & test creative messaging

In the second post of our series, we review what impact COVID-19 has had on creative testing and messaging. 2020 has brought new challenges, and marketers have been quick to react to adapting media strategies. However, relevant and effective creative is also required to ensure that the messaging resonates with customers in the new normal. We’ve collated our top four

November 11, 2020

What do challenger brands need to do differently in the new normal? Part 1. Support your brand & strive for growth

As our clients plans for 2021 begin to take shape, the impact of COVID-19 on our recommended approach and initiatives is evident. Accelerated digital adoption during periods of lockdown has changed media consumption and purchasing habits and advertisers need to continue to adapt the changing context; – Digital behaviour is significantly still more prevalent than pre-COVID – Enders Analysis expects

October 20, 2020

How Instagram Reels can help increase share of voice

Whilst some brands may have shied away from testing new formats and platforms during this time, the boom of TikTok had shown a clear consumer demand for snackable, entertaining video content. Tackling a new, playful format can seem like a daunting task, but we have pulled together some tips to help brands start to grow share of voice across the

October 16, 2020

Going for Gold Standard 2.0

With 2019 proving to be another record-breaking year for UK digital adspend with total investment reaching £15.69bn, 2020 had all the markings to be another record-breaking year for digital. Then, 2020 happened. The turbulent events of the last few months have accelerated digitalisation in all our daily lives including digital media in different forms. We have seen an increased demand for

May 5, 2020

2019 digital adspend reached £15.69bn

2019 proved to be another record-breaking year for UK digital adspend, with total investment reaching £15.69bn. Investment was up by 15.4% on 2018 and accounts for over half of all adspend in the UK – demonstrating continued confidence in the power of digital to deliver business results.   Mobile continues to dominate Almost all growth in 2019 is coming from smartphone, an increase

March 23, 2020

Navigating the world of home working

Indeed, we are the lucky ones, as many are facing uncertain times with no option to work remotely. Therefore, we are trying to seek the positives in this situation and adjust to this new way of work as best we can. A good example of this is that 55% of commuters report increased stress due to their commute (RSPH, 2016),