What you SHOULDN'T be doing with your affiliate program in 2023
Affiliate marketing has become a mainstream channel for businesses to drive growth and increase their revenues. With the increasing adoption of e-commerce and the accelerated shift towards digital, affiliate marketing has emerged as a crucial component of any successful marketing strategy. The economic climate in recent years has been volatile to say the least, and businesses are looking for more cost-effective ways to reach their target audience. This has led to an increase in the popularity of affiliate marketing, as it provides businesses with the ability to reach new customers, increase brand awareness and drive sales, all while having to pay affiliates only for actual results. In the face of such growth and competition, it is crucial for businesses to avoid costly mistakes and make the most out of their affiliate marketing programs. In this blog, we'll be discussing the key mistakes to avoid in 2023 to ensure that your affiliate marketing program is, and always remains a resounding success.