In the midst of 2020’s chaos, certain events triggered a global wake up call. We have seen the BLM movement take centre stage across the world after the tragic death of George Floyd in May. This incident became a symbol for what the Black community has been trying to fight against for centuries.
The digital landscape is constantly evolving and changing, as new mediums emerge or increase in popularity, and others fade into the distant past (remember Tumblr, anyone?). One format that has gone from strength to strength in recent years is podcasts.
Regular readers of our blog may remember my blog from December last year, when I gave prospective clients some of my own thoughts around how to approach the new business process from an agency owner perspective....
In May 2017 controversy was abound in the Affiliate industry as a new player to the market ‘Pouch’ announced a voucher code extension tool that would allow brands to essentially bid to feature on the extension when the customer was browsing a rival site.
Over the 25th & 26th October, myself and a number of the Navigate team were privileged to attend the Performance Insights event in London, one of the highlights of the Affiliate and Performance marketing calendar.
Since gaining prominence in 2007, the share in sales from voucher sites has grown from 11% to a whopping 25%, collectively making them the most successful type of business model in the affiliate space.