The Performance Marketing Awards has unveiled its 2017 shortlist and we’re proud to announce we’ve been shortlisted for an award.
Our collaborative work with Flashtalking and Sojern on behalf of our client Monarch has been nominated in the Most Effective Use of Programmatic category. The challenge has always been to serve the most relevant route to each individual user via programmatic and working together has allowed Monarch to meet their objective. Combining dynamic geo-targeting and weather feed data with Sojern’s travel data within the creative execution helped achieve an improvement against all campaign KPIs versus generic creative previously used.
In addition to our work with Monarch, we already have had a presence on the shortlist with our Affiliate Account Manager, Ellie Corrigan, nominated for the Rising Star Award. The Rising Star award is reserved for an individual who has shown great potential within the early stages of their career and is open for voting. You can cast your vote for Ellie here.
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