2017 has got off to a great start with the agency being shortlisted at The Travel Marketing Awards.
Our work with Monarch has been shortlisted for the Best Use of Social Media.
The entry centred around the use of Facebook for the airline’s Summer brand campaign. The unique targeting opportunities with Facebook allowed Monarch to tell a story beyond their 30 sec TV ad and deliver unique content in an innovative way. To complement the emotional video content, sales-led tactical ads were also executed to deliver a rational communications message to an audience who had already shown engagement with the brand campaign.
A full list of nominations for the awards can be found here.
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