On the back of the Performance Marketing Awards on Tuesday evening, it was wonderful to come into the office yesterday morning and find out we’ve been shortlisted for our work with two of our clients at this year’s The Drum Digital Trading Awards. We have been shortlisted in two categories: Best Use of Performance with Monarch and Best Paid Search Campaign with Vashi. The objectives and challenges faced by each of these clients differ vastly so it is great to see our strategies and results for each gain industry recognition.
Diamond jewellery brand, Vashi, have been working with us for just under a year and the Paid Search strategy deployed has differed to other retailers we work with given the unique path to purchase journey associated with such a considered buy. Paid Search was used to help the luxury retailer elevate their positioning above the competitor set and facilitate consumers in the research and purchase phases of their journey.
Our award entry for Monarch focused on our work in helping the airline become established as the brand which cares. Our strategy incorporated using attention capturing and brand building digital channels to tell the story of their key point of difference.
We’re proud of all of our agency work and being nominated for awards is simply the icing on the cake. Congrats to all the team and fingers crossed we can make it back-to-back victories at this year’s awards.
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