In the midst of 2020’s chaos, certain events triggered a global wake up call. We have seen the BLM movement take centre stage across the world after the tragic death of George Floyd in May. This incident became a symbol for what the Black community has been trying to fight against for centuries. We are seeing the Covid-19 pandemic be
The event was held in the most amazing venue – The Royal College of Physicians. I knew it was going to be a special event before I stepped in because a) the location and b) delegates were greeted with the friendliest of smiles and warmth by the MentionMe team! We started off the day with some networking, followed by workshop
Digital marketing is an ever-growing, constantly evolving landscape filled with opportunities for those who are willing to seek them. One channel that has grown leaps and bounds in Australia in recent years is “affiliate” marketing. I began my career working at IKEA’s marketing department, being exposed to many different marketing channels. I found myself most drawn to the digital side
Today, the boot was on the other foot to an extent, when we attended an insightful event hosted an event called ‘Win without pitching’ organised by Business Development specialists ‘Entourage’, to listen to Matt Dyment from Entourage and Blair Enns – agency pricing expert and CEO of ‘Win Without Pitching’. Essentially the 2-hour event (which was attended by over 100
After only working in the industry for one week, it gave me an insight into the mindset of the industry and where industry leaders see digital advertising going.Two common themes were highlighted throughout the day – the first being trust issues within the industry, and the second suggesting the industry needs to be ‘bolder’. GDPR was introduced on the
Our work with skincare brand Palmer’s has been nominated in the Best Influencer Marketing Campaign category. The campaign saw influencers fully integrated through Paid, Owned and Earned digital channels as the brand looked to grow sales for their Coconut Oil Formula range. The brand has always embraced the Palmer’s fan base but this was the first time it was successfully
Many people thought Matt and I were mad to leave the comfort of our jobs at Global Media Agency Universal McCann, to go and start up our own agency from scratch. In the midst of a worldwide credit crunch and recession, Matt and I met at the Marquis of Granby on Charlotte Street in the Spring of 2007, to discuss
The IAB’s annual Engage conference didn’t fail to deliver on great content or inspiration. Account Director, Alastair Kidner, has looked to summarise his key takeouts from the day. Part three looks at storytelling. The final big take-outs from the Engage conference revolved around the idea of storytelling, particularly in lieu of the other two big themes discussed earlier. This seemed
At the half way point in the year, digital adspend continues to increase – reaching £5.56bn in H1 2017, +13.8% year-on-year. Both display and search continue to deliver growth year-on-year at 18% and 15%, respectively, following the trends we’ve seen in previous years. However the biggest takeout we’ve arguably seen in the latest results is online video now accounting for
What better place for tech companies, start-ups and inventors to exhibit their weird, wired and wonderful new developments? One of my favourite things to come out of CES was the appearance of the Minion like #snapbot on Las Vegas BLVD delivering the much sought after Snapchat Spectacles – sunglasses that record 10 second video snaps for your Snapchat account. Where