Category: The Digital World

How can podcast ads help challenger brands to compete?

The digital landscape is constantly evolving and changing, as new mediums emerge or increase in popularity, and others fade into the distant past (remember Tumblr, anyone?). One format that has gone from strength to strength in recent years is podcasts. For those who do not know, podcasts are audio episodes that can be listened to on a computer or mobile

What do challenger brands need to do differently in the new normal? Part 3. Incentivise new customers

In the third post of our series, we look at how to incentivise and keep your customers engaged after purchase. A number of e-comm brands saw a spike in sales during the first lockdown in the UK, with data showing that 1 in 3 have purchased a new brand or product*. Having attracted new customer, and with the second lockdown

What do challenger brands need to do differently in the new normal? Part 2. Adapt & test creative messaging

In the second post of our series, we review what impact COVID-19 has had on creative testing and messaging. 2020 has brought new challenges, and marketers have been quick to react to adapting media strategies. However, relevant and effective creative is also required to ensure that the messaging resonates with customers in the new normal. We’ve collated our top four

Going for Gold Standard 2.0

With 2019 proving to be another record-breaking year for UK digital adspend with total investment reaching £15.69bn, 2020 had all the markings to be another record-breaking year for digital. Then, 2020 happened. The turbulent events of the last few months have accelerated digitalisation in all our daily lives including digital media in different forms. We have seen an increased demand for

2019 digital adspend reached £15.69bn

2019 proved to be another record-breaking year for UK digital adspend, with total investment reaching £15.69bn. Investment was up by 15.4% on 2018 and accounts for over half of all adspend in the UK – demonstrating continued confidence in the power of digital to deliver business results.   Mobile continues to dominate Almost all growth in 2019 is coming from smartphone, an increase

H1 2019 Digital Ad Spend Reaches £7.3bn

In the IAB’s latest spend study, the total UK digital ad spend increased by 13% year on year in the first six months of 2019. Search still holds the largest market share whilst display saw a 17% annual uplift, largely driven by video growth (up 27% to £1.32 billion).     Search still has the largest share Search grew by

Facebook: should we forgive them, or forget them?

The most notable of these is the 2018 Cambridge Analytica scandal, where it was revealed that over 50 million people’s data had been harvested from their Facebook profiles without their consent, and then used to swing their votes in US presidential election towards Donald Trump, via ads distributed by Cambridge Analytica. Similar activity was also revealed for the 2016 EU

Navigate issued with JICWEBS Brand Safety Seal

We are delighted to start off the year having successfully been issued with our first JICWEBS Brand Safety (DTSG) seal and certificate.     Over the past few years, there has been a lot of focus in the industry on transparency and improving brand safety on behalf of all advertisers. Our agency goals have always aligned with this and we’ve

Snapchat is down with the youth

The forecast for Snapchat users in the UK is 16.2 million, of which 5 million will be 18-24. By comparison, the number of UK Facebook users aged 18 to 24 is predicted to be 4.5 million at the end of the year (down 1.8% over 2017). Following a 2% decline in daily active users earlier this year, Snapchat has embarked

3 ways brands can have an effective influencer strategy

Working with influencers is an effective way for brands to connect directly to users through unique content. Influencers create unique and beautiful content that is tailored to suit their audience. As a brand, this is incredibly appealing to be a part of. Why? Well, for one it’s much cheaper than hiring a photographer to do the legwork and it allows