2019 proved to be another record-breaking year for UK digital adspend, with total investment reaching £15.69bn. Investment was up by 15.4% on 2018 and accounts for over half of all adspend in the UK – demonstrating continued confidence in the power of digital to deliver business results. Mobile continues to dominate Almost all growth in 2019 is coming from smartphone, an increase
In the IAB’s latest spend study, the total UK digital ad spend increased by 13% year on year in the first six months of 2019. Search still holds the largest market share whilst display saw a 17% annual uplift, largely driven by video growth (up 27% to £1.32 billion). Search still has the largest share Search grew by
The most notable of these is the 2018 Cambridge Analytica scandal, where it was revealed that over 50 million people’s data had been harvested from their Facebook profiles without their consent, and then used to swing their votes in US presidential election towards Donald Trump, via ads distributed by Cambridge Analytica. Similar activity was also revealed for the 2016 EU
We are delighted to start off the year having successfully been issued with our first JICWEBS Brand Safety (DTSG) seal and certificate. Over the past few years, there has been a lot of focus in the industry on transparency and improving brand safety on behalf of all advertisers. Our agency goals have always aligned with this and we’ve
The forecast for Snapchat users in the UK is 16.2 million, of which 5 million will be 18-24. By comparison, the number of UK Facebook users aged 18 to 24 is predicted to be 4.5 million at the end of the year (down 1.8% over 2017). Following a 2% decline in daily active users earlier this year, Snapchat has embarked
Working with influencers is an effective way for brands to connect directly to users through unique content. Influencers create unique and beautiful content that is tailored to suit their audience. As a brand, this is incredibly appealing to be a part of. Why? Well, for one it’s much cheaper than hiring a photographer to do the legwork and it allows
Investment was up by 14.3% and accounts for around half of all adspend in the UK – continuing to make it the key channel advertiser budget is invested. At a first glance at the stats, nothing notable appears to be behind the growth in digital adspend: Display and Search spend has increased year-on-year by 18% and 16%, respectively; Search continues
At the ISBA Annual Conference earlier this month, it was announced that ISBA was adopting a new viewability standard calling advertisers to buy digital display at 100% in-view. The current standard of 50% in-view has been established for a number of years but the recent ISBA call reiterates the next step advertisers and agencies have been striving for. It has
Your advertising experience is very likely moulded by your data, or online behaviour. Whilst this may seem creepy to some, I believe it’s actually a great thing, as this means: Users should only be targeted by advertising that is relevant to them – there’s nothing more annoying than being shown a brand or product that you have no interest in,
The online market is a busy place, with seemingly endless information available at customer’s fingertips, which makes it even easier to get lost. This is why we see more and more customers preferring personalised experiences, from personalised products to one-on-one communications. Many brands have recently introduced chatbots as one way to allow such a communication and with recent development in