Category: Challenger brands

What do challenger brands need to do differently in the new normal? Part 1. Support your brand & strive for growth

As our clients plans for 2021 begin to take shape, the impact of COVID-19 on our recommended approach and initiatives is evident. Accelerated digital adoption during periods of lockdown has changed media consumption and purchasing habits and advertisers need to continue to adapt the changing context; – Digital behaviour is significantly still more prevalent than pre-COVID – Enders Analysis expects