Category: Video

2017 digital adspend reached £11.5bn

Investment was up by 14.3% and accounts for around half of all adspend in the UK – continuing to make it the key channel advertiser budget is invested. At a first glance at the stats, nothing notable appears to be behind the growth in digital adspend: Display and Search spend has increased year-on-year by 18% and 16%, respectively; Search continues

Personalisation, targeting & GDPR

Your advertising experience is very likely moulded by your data, or online behaviour. Whilst this may seem creepy to some, I believe it’s actually a great thing, as this means: Users should only be targeted by advertising that is relevant to them – there’s nothing more annoying than being shown a brand or product that you have no interest in,

YouTube: the year ahead

The end of 2017 saw YouTube CEO declare their goal for the year ahead, “stay one step ahead of bad actors, making it harder for policy-violating content to surface or remain on YouTube”. If YouTube had hoped to have a quiet start to 2018 then then their dreams would have been shattered as they hit the headlines after popular YouTuber

Five golden rules to consider for social video

I recently attended the IAB’s Video Conference 2017 and heard from an array of industry experts on all things video. One of the key takeout’s from this was how brands should be using social video and how it’s crucial this strategy should differ from other channels. Twitter recommended 5 golden rules to consider when creating social video:- 1.Be short –

H1 2017 adspend: video overtakes banners

At the half way point in the year, digital adspend continues to increase – reaching £5.56bn in H1 2017, +13.8% year-on-year. Both display and search continue to deliver growth year-on-year at 18% and 15%, respectively, following the trends we’ve seen in previous years. However the biggest takeout we’ve arguably seen in the latest results is online video now accounting for

Facebook ramps up their video offering

Video can be a powerful tool to drive user interest and dwell time – users spend an average of 40 minutes per day on YouTube, vs. 25 for Facebook. Watch will feature original programming financed by Facebook (very interesting considering how successful the Netflix original series have been!), alongside videos from other creators, and similar to YouTube this will become

Money Talks: YouTube bows to brand safety pressures

In February 2017, The Times released a report stating that “some of the world’s biggest brands are unwittingly funding Islamic extremists, white supremacists and pornographers by advertising on their websites”. A key culprit identified in this report was YouTube, where a display advert for Sandals, the luxury holiday operator, appeared on a YouTube video promoting jihadists. This understandably caused concerns

Battle of the immersive environments – who came out on top?

Google Cardboard is a simple, but revolutionary, piece of equipment that has brought VR into the mainstream. As of January 2016 over 5m of these small, but mighty, Cardboard devices have been shipped. Thousands of apps have been developed, with over 25 million downloads. The whirlwind of Pokémon Go last year sent consumers into a frenzy, seeing over 500m downloads,

Navigate & Monarch shortlisted at The Travel Marketing Awards 2017

Our work with Monarch has been shortlisted for the Best Use of Social Media. The entry centred around the use of Facebook for the airline’s Summer brand campaign. The unique targeting opportunities with Facebook allowed Monarch to tell a story beyond their 30 sec TV ad and deliver unique content in an innovative way. To complement the emotional video content,

Biddable Blog Series: The YouTube Opportunity

YouTube campaigns can perform wonders, not only in pricking awareness and lifting consideration and favourability, but also impacting purchase intent. Below are some of the opportunities there for the taking on YouTube, and reasons why you need to give more thought and investment to your video strategy. 1)      Incredibly good value With TrueView campaigns, you’re only ever paying for an engaged