Category: Video

YouTube: the year ahead

The end of 2017 saw YouTube CEO declare their goal for the year ahead, “stay one step ahead of bad actors, making it harder for policy-violating content to surface or remain on YouTube”. If YouTube had hoped to have a quiet start to 2018 then then their dreams would have been shattered as they hit the headlines after popular YouTuber

Five golden rules to consider for social video

I recently attended the IAB’s Video Conference 2017 and heard from an array of industry experts on all things video. One of the key takeout’s from this was how brands should be using social video and how it’s crucial this strategy should differ from other channels. Twitter recommended 5 golden rules to consider when creating social video:- 1.Be short –

H1 2017 adspend: video overtakes banners

At the half way point in the year, digital adspend continues to increase – reaching £5.56bn in H1 2017, +13.8% year-on-year. Both display and search continue to deliver growth year-on-year at 18% and 15%, respectively, following the trends we’ve seen in previous years. However the biggest takeout we’ve arguably seen in the latest results is online video now accounting for

Facebook ramps up their video offering

Video can be a powerful tool to drive user interest and dwell time – users spend an average of 40 minutes per day on YouTube, vs. 25 for Facebook. Watch will feature original programming financed by Facebook (very interesting considering how successful the Netflix original series have been!), alongside videos from other creators, and similar to YouTube this will become

Money Talks: YouTube bows to brand safety pressures

In February 2017, The Times released a report stating that “some of the world’s biggest brands are unwittingly funding Islamic extremists, white supremacists and pornographers by advertising on their websites”. A key culprit identified in this report was YouTube, where a display advert for Sandals, the luxury holiday operator, appeared on a YouTube video promoting jihadists. This understandably caused concerns

Battle of the immersive environments – who came out on top?

Google Cardboard is a simple, but revolutionary, piece of equipment that has brought VR into the mainstream. As of January 2016 over 5m of these small, but mighty, Cardboard devices have been shipped. Thousands of apps have been developed, with over 25 million downloads. The whirlwind of Pokémon Go last year sent consumers into a frenzy, seeing over 500m downloads,

Navigate & Monarch shortlisted at The Travel Marketing Awards 2017

Our work with Monarch has been shortlisted for the Best Use of Social Media. The entry centred around the use of Facebook for the airline’s Summer brand campaign. The unique targeting opportunities with Facebook allowed Monarch to tell a story beyond their 30 sec TV ad and deliver unique content in an innovative way. To complement the emotional video content,

Biddable Blog Series: The YouTube Opportunity

YouTube campaigns can perform wonders, not only in pricking awareness and lifting consideration and favourability, but also impacting purchase intent. Below are some of the opportunities there for the taking on YouTube, and reasons why you need to give more thought and investment to your video strategy. 1)      Incredibly good value With TrueView campaigns, you’re only ever paying for an engaged

Being creative doesn’t mean you need to be an artist

It openly criticised the French government’s use of CS gas in the migrant camps in Calais known as ‘The Jungle’. If the image wasn’t strong enough, Banksy made sure this message was heard loud and clear by placing a QR code in the left hand corner of the artwork. This diverted our attentions to a 7 minute long video showing

Holistic ad buys across platforms essential when it comes to video

These “walled-gardens” want ad buys in isolation of other channels to maximise revenues. Video advertising should not be an either or choice between YouTube and Facebook, rather the two complementing one another. In 2015, Reebok partnered with video ad buying platform Pixability to A/B test identical creative and targeting on both platforms. The two platforms displayed different completion rates, cost