Category: Uncategorized

Is winning without pitching really possible?

Today, the boot was on the other foot to an extent, when we attended an insightful event hosted an event called ‘Win without pitching’ organised by Business Development specialists ‘Entourage’, to listen to Matt Dyment from Entourage and Blair Enns – agency pricing expert and CEO of ‘Win Without Pitching’. Essentially the 2-hour event (which was attended by over 100

IAB Engage: Moving Forward

After only working in the industry for one week, it gave me an insight into the mindset of the industry and where industry leaders see digital advertising going.Two common themes were highlighted throughout the day – the first being trust issues within the industry, and the second suggesting the industry needs to be ‘bolder’.   GDPR was introduced on the

Performance Marketing Awards 2018 Shortlist

Our work with skincare brand Palmer’s has been nominated in the Best Influencer Marketing Campaign category. The campaign saw influencers fully integrated through Paid, Owned and Earned digital channels as the brand looked to grow sales for their Coconut Oil Formula range. The brand has always embraced the Palmer’s fan base but this was the first time it was successfully

Happy Birthday To Us

Many people thought Matt and I were mad to leave the comfort of our jobs at Global Media Agency Universal McCann, to go and start up our own agency from scratch. In the midst of a worldwide credit crunch and recession, Matt and I met at the Marquis of Granby on  Charlotte Street in the Spring of 2007, to discuss

IAB Engage: storytelling

The IAB’s annual Engage conference didn’t fail to deliver on great content or inspiration. Account Director, Alastair Kidner, has looked to summarise his key takeouts from the day. Part three looks at storytelling.  The final big take-outs from the Engage conference revolved around the idea of storytelling, particularly in lieu of the other two big themes discussed earlier. This seemed

H1 2017 adspend: video overtakes banners

At the half way point in the year, digital adspend continues to increase – reaching £5.56bn in H1 2017, +13.8% year-on-year. Both display and search continue to deliver growth year-on-year at 18% and 15%, respectively, following the trends we’ve seen in previous years. However the biggest takeout we’ve arguably seen in the latest results is online video now accounting for

Our recap on CES 2017

What better place for tech companies, start-ups and inventors to exhibit their weird, wired and wonderful new developments? One of my favourite things to come out of CES was the appearance of the Minion like #snapbot on Las Vegas BLVD delivering the much sought after Snapchat Spectacles – sunglasses that record 10 second video snaps for your Snapchat account. Where

ADMA Forum 2016: Programmatic: Packing Power Punches

On Wednesday, I ate Programmatic for breakfast. At first, it was a little hard to swallow – but with the help of two Irish lads, a flower man, a brand safety Diamond, and a lovely trading desk in the middle… it went down ok.. I have to say – I love Programmatic! Not because of what it does or what

#TwitterAllAccess

Roadmap We got an advanced look at some of the newly released and upcoming products Twitter has in store for all us advertising folk: First View Advertisers can buy premium top of newsfeed ad space for 24 hours. This enables Twitter campaigns to massively extend reach, although it doesn’t come cheap. Promoted Moments Sponsor a Moment for a day, allowing

Digital trends identified by Mary Meeker that you should know about

Here’s some interesting insights we’ve extracted from the comprehensive annual research: 1. The global digital audience has hit 3billion, but growth is starting to slow 2. The U.S. has slipped behind India, in terms of which houses the most internet users 3. In the U.S., the mobile advertising market neared $20bn last year, while the value of ads served on