Category: Tech

Snapchat is down with the youth

The forecast for Snapchat users in the UK is 16.2 million, of which 5 million will be 18-24. By comparison, the number of UK Facebook users aged 18 to 24 is predicted to be 4.5 million at the end of the year (down 1.8% over 2017). Following a 2% decline in daily active users earlier this year, Snapchat has embarked

CES: what to look out for in 2018

From Sony’s robot dog Aibo to 30-minute VR workout experiences, there were a lot of exciting and slightly impractical products for us to get our heads round this year. My favourite was The Wall, Samsung’s new MicroLED TV. 146-inches diagonally, the TV engulfs a viewer’s entire field of vision. While currently the tech is sure to be much too expensive

Visual search: what does it mean for advertisers?

The rollout aims to give shoppers the ability to find similar-looking products to the image they’re searching for. It’s the tool a number of us have been waiting for *insert raising hands emoji*; the launch of Visual Search bridges the gap for those shoppers who want to recreate a look inspired by an Instagram account they follow, or of a

The Affiliate revolution & automation

Too much time is taken within this channel in manual tasks that add little or no value in the whole process, yet companies will prey on them as ‘USPs’ to show a thorough service. Shouldn’t it be the other way around, where innovative automation are the winning factor? In general there are several processes where the industry has fallen behind

Round One: Google vs EU

This week, the EU’s antitrust watchdog fined Google €2.4 billion for manipulating search results to favour its own shopping services over competitors’ offerings. The fine is the largest antitrust penalty issued by the European Commission (EC), which gave Google 90 days to give “equal treatment” to competing services in its search results. So Google “flaunted” EU antitrust rules, denying other

Snapchat Spectacles have arrived – Revolutionary tech or unnecessary accessory?

These jazzy-looking sunglasses can record 10 seconds of point-of-view video at the touch of a button, which can then be shared with your friends via the Snapchat app. As with any new and exclusive product they’ve been difficult to get your hands on, as they’re only available to purchase from a vending machine near the London Eye, called a ‘Snapbot’.

Afterpay: Changing consumer shopping experience

Take your mind back to a time where online shopping was not as readily available as it is today, where you had to ensure you had enough money in the bank before a purchase, or ensure your credit card had balance for those large purchases. I remember wanting to purchase a dress for a party, and not being able to

Battle of the immersive environments – who came out on top?

Google Cardboard is a simple, but revolutionary, piece of equipment that has brought VR into the mainstream. As of January 2016 over 5m of these small, but mighty, Cardboard devices have been shipped. Thousands of apps have been developed, with over 25 million downloads. The whirlwind of Pokémon Go last year sent consumers into a frenzy, seeing over 500m downloads,

Notes on the Programmatic Summit 2017, Sydney

I attended the Programmatic Summit yesterday on behalf of Navigate Digital. It was our first excursion to what is Australia and New Zealand’s only purely programmatic conference. Held in the Sydney’s brand spanking new International Conference Centre the event was attended by 300 or so of Australia’s agency and ad tech professionals, with a sprinkling of client side marketers. This

Web Summit: Day Two & Three Round Up

Arriving for Day Two at Web Summit, there were noticeably lots of bleary-eyed attendees who may have enjoyed the Night Summit a little too much. One of the morning’s talks on the Society stage was entitled ‘The ultimate selfie: what we leave behind in a digital world’. Jacki Ford Morie, founder and chief scientist at The Augmented Traveler, suggested that