Category: Search Marketing

Visual search: what does it mean for advertisers?

The rollout aims to give shoppers the ability to find similar-looking products to the image they’re searching for. It’s the tool a number of us have been waiting for *insert raising hands emoji*; the launch of Visual Search bridges the gap for those shoppers who want to recreate a look inspired by an Instagram account they follow, or of a

IAB Search 2017 Conference: 24/7 Search

With search volumes up 15% on last year, the IAB 2017 Search Conference ’24/7 Search’, which took place at the IAB UK’s HQ in London, was as relevant and timely as ever. The event featured a host of inspiring speakers from agencies and brands (as well as Google and Bing) gracing the room with their take on the Search landscape in 2017 and beyond.  

Attribution: What? Why? How? When?

The industry has leant heavily on addressing issues concerning viewability and ad fraud but as yet has not thrown its full weight into solving the inevitability accountability issues of attribution. It is not a simple equation to solve and with no definitive solution available, each client or agency embarking on tracking this will take their own bespoke approach. So, here

The Drum Digital Trading Awards 2017 – Navigate are shortlisted

On the back of the Performance Marketing Awards on Tuesday evening, it was wonderful to come into the office yesterday morning and find out we’ve been shortlisted for our work with two of our clients at this year’s The Drum Digital Trading Awards. We have been shortlisted in two categories: Best Use of Performance with Monarch and Best Paid Search

Exact match, but no cigar

Over the past few weeks, Google has released some updates about how it will match keywords in AdWords. Exact matching has worked on close variants for a while, that picks up abbreviations, singular or plurals, and misspellings. With the new version, this match type will cater for even more fluid matching of query variants.   1) Function Words Google now deems it useful

The Great British Chefs Foodie Survey

When it comes to paid online advertising, one question you may be asking is, which channels should I be investing budget into? The answer comes down to the behaviour of your target audience, or the behaviour change you want to drive.   As consumer behaviour continues to change and evolve with each generation, it’s so important brands and marketers understand

Biddable Blog Series: Automations to spring clean Adwords

Adwords, with its vast volume of features for advertisers, can seem overwhelming and some of the incredibly useful automation options can get lost in the crowd. Here’s some of our favourite ways to clean up and improve accounts. Try these and see how easy it is to automate and improve your performance. Or get in touch, and, you know… Labels

A year in the life of a PPC executive: must-dos and workflow

Upon creation of a campaign, there is a fair bit of TLC required to keep a PPC campaign firing on all cylinders. Some of these actions need to take place more regularly than others, so here is a breakdown of which checks and optimisations need to happen on accounts and when they should be carried out. Once these are ingrained

Biddable Blog Series: AdWords Scripts 101

For those who have never heard of scripts, they are sections of coding, which can be inserted into Adwords allowing for account customisation in four key ways: reporting, bid adjustments, ad customisations and alerts. The purpose of these scripts ranges from reducing manual hours spent deep-diving into account data for optimisations to weather-based bid adjustments. Here are a handful of

Biddable Blog Series: 5 Useful Google Analytics Audiences for Search

Perhaps though, it isn’t quite as simple as it initially seems. Of those users who have previously visited your site, some are much more valuable to you than others. That’s where audience segmentation & creation becomes invaluable. Some of those site visitors might be part of an age or gender demographic that are more likely to convert, live in a