Category: Events

Five golden rules to consider for social video

I recently attended the IAB’s Video Conference 2017 and heard from an array of industry experts on all things video. One of the key takeout’s from this was how brands should be using social video and how it’s crucial this strategy should differ from other channels. Twitter recommended 5 golden rules to consider when creating social video:- 1.Be short –

Happy Birthday To Us

Many people thought Matt and I were mad to leave the comfort of our jobs at Global Media Agency Universal McCann, to go and start up our own agency from scratch. In the midst of a worldwide credit crunch and recession, Matt and I met at the Marquis of Granby on  Charlotte Street in the Spring of 2007, to discuss

H1 2017 adspend: video overtakes banners

At the half way point in the year, digital adspend continues to increase – reaching £5.56bn in H1 2017, +13.8% year-on-year. Both display and search continue to deliver growth year-on-year at 18% and 15%, respectively, following the trends we’ve seen in previous years. However the biggest takeout we’ve arguably seen in the latest results is online video now accounting for

IAB Engage: Machine Learning

The IAB’s annual Engage conference didn’t fail to deliver on great content or inspiration. Account Director, Alastair Kidner, has looked to summarise his key takeouts from the day. Part two looks at Machine Learning.  Given its position as one of the ‘go to’ terms for 2017 so far, it’s no surprise that Machine Learning was a focus among the speakers

IAB Engage: building a sustainable future

The IAB’s annual Engage conference didn’t fail to deliver on great content or inspiration. Account Director, Alastair Kidner, has looked to summarise his key takeouts from the day. Part one looks at data.  Right from the off there was a sense of anticipation and excitement at change in the air, as Jon Mew took to the stage for his first

Facebook present at Digital Upfronts

As people are now continually tuned in, our strategies need to adapt. That was my key takeout from Facebook’s Digital Upfronts event, one of many sessions during the IAB’s week-long event. The session kicked off with Canvas8 Founder & MD, Nick Morris, discussing the move away from the traditional funnel of need > discovery > research > purchase. There used

Navigate Academy launches with Programmatic Week

The BBC announced their first female Doctor Who, Jeff Bezos briefly overtook Bill Gates as the richest person in the world in four years and Neymar became the first £200 million player. Navigate can also add to this list of Summer firsts as we launched our first series of Navigate Academy events. The Navigate Academy is the name we’ve given

IAB Search 2017 Conference: 24/7 Search

With search volumes up 15% on last year, the IAB 2017 Search Conference ’24/7 Search’, which took place at the IAB UK’s HQ in London, was as relevant and timely as ever. The event featured a host of inspiring speakers from agencies and brands (as well as Google and Bing) gracing the room with their take on the Search landscape in 2017 and beyond.  

International Affiliate Marketing

With over $1trillion in cross border sales over the past year, it’s clear that international sales should be on the agenda for any business with serious growth aspirations. However, the Huddle’s panel into the nature of international affiliate marketing highlighted several issues with making assumptions around new markets. Strategic alliances with similar companies in other markets (such as Commission Factory in

The Affiliate revolution & automation

Too much time is taken within this channel in manual tasks that add little or no value in the whole process, yet companies will prey on them as ‘USPs’ to show a thorough service. Shouldn’t it be the other way around, where innovative automation are the winning factor? In general there are several processes where the industry has fallen behind