Category: Display

2017 digital adspend reached £11.5bn

Investment was up by 14.3% and accounts for around half of all adspend in the UK – continuing to make it the key channel advertiser budget is invested. At a first glance at the stats, nothing notable appears to be behind the growth in digital adspend: Display and Search spend has increased year-on-year by 18% and 16%, respectively; Search continues

Moving towards a new viewability standard

At the ISBA Annual Conference earlier this month, it was announced that ISBA was adopting a new viewability standard calling advertisers to buy digital display at 100% in-view. The current standard of 50% in-view has been established for a number of years but the recent ISBA call reiterates the next step advertisers and agencies have been striving for. It has

Personalisation, targeting & GDPR

Your advertising experience is very likely moulded by your data, or online behaviour. Whilst this may seem creepy to some, I believe it’s actually a great thing, as this means: Users should only be targeted by advertising that is relevant to them – there’s nothing more annoying than being shown a brand or product that you have no interest in,

Going for Gold Standard

Digital media may have appeared to have taken a bit of a battering in 2017; if digital media was compared to a movie character, it would be Rocky Balboa in Rocky III when he fights Clubber Lang the first time (*spoiler alert* – Rocky heads into the fight as the champ but he loses the fight and his title). In

H1 2017 adspend: video overtakes banners

At the half way point in the year, digital adspend continues to increase – reaching £5.56bn in H1 2017, +13.8% year-on-year. Both display and search continue to deliver growth year-on-year at 18% and 15%, respectively, following the trends we’ve seen in previous years. However the biggest takeout we’ve arguably seen in the latest results is online video now accounting for

How is digital media growing up?

Pritchard took to the stage at the IAB Annual Leadership meeting and called for digital media “to grow up”. His call to action and request to the industry, “we need better advertising to drive growth, enabled by media transparency to drive a clean and productive media supply chain”. The issues Pritchard talked through were not new with numerous cross-body initiatives

Attribution: What? Why? How? When?

The industry has leant heavily on addressing issues concerning viewability and ad fraud but as yet has not thrown its full weight into solving the inevitability accountability issues of attribution. It is not a simple equation to solve and with no definitive solution available, each client or agency embarking on tracking this will take their own bespoke approach. So, here

The Drum Digital Trading Awards 2017 – Navigate are shortlisted

On the back of the Performance Marketing Awards on Tuesday evening, it was wonderful to come into the office yesterday morning and find out we’ve been shortlisted for our work with two of our clients at this year’s The Drum Digital Trading Awards. We have been shortlisted in two categories: Best Use of Performance with Monarch and Best Paid Search

Data & Innovation Conference: Lessons Learned

Four speakers ran us through the key trends in digital marketing centred on the use and activation of data as the key to an innovative media strategy. First up we heard from Michael Andrew, General Manager, Data Science, AKQA, looking at how artificial intelligence is dominating consumer experiences. AI has the scale of mass broadcast advertising while being able to

Notes on the Programmatic Summit 2017, Sydney

I attended the Programmatic Summit yesterday on behalf of Navigate Digital. It was our first excursion to what is Australia and New Zealand’s only purely programmatic conference. Held in the Sydney’s brand spanking new International Conference Centre the event was attended by 300 or so of Australia’s agency and ad tech professionals, with a sprinkling of client side marketers. This