Category: Biddable blog series

Exact match, but no cigar

Over the past few weeks, Google has released some updates about how it will match keywords in AdWords. Exact matching has worked on close variants for a while, that picks up abbreviations, singular or plurals, and misspellings. With the new version, this match type will cater for even more fluid matching of query variants.   1) Function Words Google now deems it useful

The Great British Chefs Foodie Survey

When it comes to paid online advertising, one question you may be asking is, which channels should I be investing budget into? The answer comes down to the behaviour of your target audience, or the behaviour change you want to drive.   As consumer behaviour continues to change and evolve with each generation, it’s so important brands and marketers understand

Biddable Blog Series: Facebook pointers for direct-response campaigns

To drive conversions on Facebook, brands and advertisers must understand how to leverage the social media platform’s vast and growing capabilities around audience targeting. Mastering the fundamentals of Facebook advertising is a good starting point to reach your target audience and improve the ROI of what was once considered just a branding channel. Here we will touch upon some pointers

Biddable Blog Series: Automations to spring clean Adwords

Adwords, with its vast volume of features for advertisers, can seem overwhelming and some of the incredibly useful automation options can get lost in the crowd. Here’s some of our favourite ways to clean up and improve accounts. Try these and see how easy it is to automate and improve your performance. Or get in touch, and, you know… Labels

Biddable Blog Series LIVE: Google Ads & Analytics Innovations Keynote

With over half of all searches now on mobile, Google has responded to this shift in behaviour by expanding the tool-kit brands can advertise their wares on, with a ‘ground-up overhaul’ of its core AdWords product. Here are 20 key takeaways from Google Ads & Analytics Innovations Keynote, which happened 5-6pm (UK time) on 24th May 2016: Google Analytics tracks 500 billion+

Biddable Blog Series: The YouTube Opportunity

YouTube campaigns can perform wonders, not only in pricking awareness and lifting consideration and favourability, but also impacting purchase intent. Below are some of the opportunities there for the taking on YouTube, and reasons why you need to give more thought and investment to your video strategy. 1)      Incredibly good value With TrueView campaigns, you’re only ever paying for an engaged

A year in the life of a PPC executive: must-dos and workflow

Upon creation of a campaign, there is a fair bit of TLC required to keep a PPC campaign firing on all cylinders. Some of these actions need to take place more regularly than others, so here is a breakdown of which checks and optimisations need to happen on accounts and when they should be carried out. Once these are ingrained

Biddable Blog Series: AdWords Scripts 101

For those who have never heard of scripts, they are sections of coding, which can be inserted into Adwords allowing for account customisation in four key ways: reporting, bid adjustments, ad customisations and alerts. The purpose of these scripts ranges from reducing manual hours spent deep-diving into account data for optimisations to weather-based bid adjustments. Here are a handful of

Biddable Blog Series: 5 Useful Google Analytics Audiences for Search

Perhaps though, it isn’t quite as simple as it initially seems. Of those users who have previously visited your site, some are much more valuable to you than others. That’s where audience segmentation & creation becomes invaluable. Some of those site visitors might be part of an age or gender demographic that are more likely to convert, live in a

Biddable Blog Series: reaction to Google’s MAJOR update

Being rolled out globally today, ads will now only show at the top and bottom of the SERP. Google may increase the number of ads from three to four if the search query is “highly commercial”, but this is going to impact all search engine marketing. We actually found an article from 2012 where Google were previously testing this, so