Category: Agency

How is digital media growing up?

Pritchard took to the stage at the IAB Annual Leadership meeting and called for digital media “to grow up”. His call to action and request to the industry, “we need better advertising to drive growth, enabled by media transparency to drive a clean and productive media supply chain”. The issues Pritchard talked through were not new with numerous cross-body initiatives

The Drum Digital Trading Awards 2017 – Navigate are shortlisted

On the back of the Performance Marketing Awards on Tuesday evening, it was wonderful to come into the office yesterday morning and find out we’ve been shortlisted for our work with two of our clients at this year’s The Drum Digital Trading Awards. We have been shortlisted in two categories: Best Use of Performance with Monarch and Best Paid Search

Afterpay: Changing consumer shopping experience

Take your mind back to a time where online shopping was not as readily available as it is today, where you had to ensure you had enough money in the bank before a purchase, or ensure your credit card had balance for those large purchases. I remember wanting to purchase a dress for a party, and not being able to

Time kills all deals

There are so many factors a business must take into account when considering to partner with an agency: what’s the ROI/CPA; how can you ensure KPI’s are met; do you have enough experience handling similar accounts… these are all things I consider as standard, no one ever got anywhere in life without showing and proving. That said, chemistry and trust