Welcome to our blog. These are our thoughts, opinions and whimsical ramblings on all things digital. Have a read and let us know what you think.

November 3, 2017

IAB Engage: storytelling

The IAB’s annual Engage conference didn’t fail to deliver on great content or inspiration. Account Director, Alastair Kidner, has looked to summarise his key takeouts from the day. Part three looks at storytelling.  The final big take-outs from the Engage conference revolved around the idea of storytelling, particularly in lieu of the other two big themes discussed earlier. This seemed

The month in media – October 2017

Video has been highlighted as one of the key drivers behind the growth in digital adspend this year In the IABUK’s H1 2017 report, digital investment reached £5.56bn (+13.8% year-on-year) with video spend overtaking banners for the first time. We’ve shared our thoughts on what this means for advertisers, plus the importance of video in context, on our blog.  

October 30, 2017

H1 2017 adspend: video overtakes banners

At the half way point in the year, digital adspend continues to increase – reaching £5.56bn in H1 2017, +13.8% year-on-year. Both display and search continue to deliver growth year-on-year at 18% and 15%, respectively, following the trends we’ve seen in previous years. However the biggest takeout we’ve arguably seen in the latest results is online video now accounting for

October 28, 2017

IAB Engage: Machine Learning

The IAB’s annual Engage conference didn’t fail to deliver on great content or inspiration. Account Director, Alastair Kidner, has looked to summarise his key takeouts from the day. Part two looks at Machine Learning.  Given its position as one of the ‘go to’ terms for 2017 so far, it’s no surprise that Machine Learning was a focus among the speakers

October 24, 2017

IAB Engage: building a sustainable future

The IAB’s annual Engage conference didn’t fail to deliver on great content or inspiration. Account Director, Alastair Kidner, has looked to summarise his key takeouts from the day. Part one looks at data.  Right from the off there was a sense of anticipation and excitement at change in the air, as Jon Mew took to the stage for his first

October 23, 2017

11.11

Originating in China in the 1990s as an Anti-Valentine’s celebration for single people, it was then adopted by e-commerce giant Alibaba in 2009 and has since become a day when everyone, regardless of relationship status, self-gifts. It takes place every year on 11th November, or 11.11, quite deliberately as each 1 represents a single person (cute or sad – you

October 13, 2017

Facebook present at Digital Upfronts

As people are now continually tuned in, our strategies need to adapt. That was my key takeout from Facebook’s Digital Upfronts event, one of many sessions during the IAB’s week-long event. The session kicked off with Canvas8 Founder & MD, Nick Morris, discussing the move away from the traditional funnel of need > discovery > research > purchase. There used

September 19, 2017

The ‘Bake Off’ Effect

*Warning: may contain buns puns* If you’re like me, you’ve been waiting on bated breath from the moment it was clear Bake Off was moving to Channel 4. Since the shows launch in 2010, viewers have been lulled into a false sense that GBBO with its witty puns, baked innuendos and loveable duo Mel and Sue would forever remain the

September 2, 2017

Visual search: what does it mean for advertisers?

The rollout aims to give shoppers the ability to find similar-looking products to the image they’re searching for. It’s the tool a number of us have been waiting for *insert raising hands emoji*; the launch of Visual Search bridges the gap for those shoppers who want to recreate a look inspired by an Instagram account they follow, or of a

August 22, 2017

Navigate Academy launches with Programmatic Week

The BBC announced their first female Doctor Who, Jeff Bezos briefly overtook Bill Gates as the richest person in the world in four years and Neymar became the first £200 million player. Navigate can also add to this list of Summer firsts as we launched our first series of Navigate Academy events. The Navigate Academy is the name we’ve given