Welcome to our blog. These are our thoughts, opinions and whimsical ramblings on all things digital. Have a read and let us know what you think.

February 22, 2018

Valentine’s Day and Afterpay

Chocolates and flowers go hand in hand with Valentine’s Day, which is great if you happen to be a chocolate or floral brand. But this is 2018, Valentine’s Day traditions are no longer mandatory, which is fortunate because chocolates last a matter of seconds and flowers don’t last more than a week. For Valentine’s Day 2018, retailers considered the day

February 21, 2018

CES: what to look out for in 2018

From Sony’s robot dog Aibo to 30-minute VR workout experiences, there were a lot of exciting and slightly impractical products for us to get our heads round this year. My favourite was The Wall, Samsung’s new MicroLED TV. 146-inches diagonally, the TV engulfs a viewer’s entire field of vision. While currently the tech is sure to be much too expensive

February 11, 2018

YouTube: the year ahead

The end of 2017 saw YouTube CEO declare their goal for the year ahead, “stay one step ahead of bad actors, making it harder for policy-violating content to surface or remain on YouTube”. If YouTube had hoped to have a quiet start to 2018 then then their dreams would have been shattered as they hit the headlines after popular YouTuber

February 6, 2018

Personalisation is here to stay

  The online market is a busy place, with seemingly endless information available at customer’s fingertips, which makes it even easier to get lost. This is why we see more and more customers preferring personalised experiences, from personalised products to one-on-one communications. Many brands have recently introduced chatbots as one way to allow such a communication and with recent development in

January 4, 2018

PPC 2017: Big, fat review of the year’s biggest trends & updates in paid search

As we trim turkey-fed waistlines & slowly betray New Year’s resolutions, turning our attention to the next 365 days, here’s a whirlwind look back at some of the key developments in PPC for 2017 that will continue to inform our work in 2018. There wasn’t a seismic change that dominated the landscape per se, like expanded text ads of 2016,

January 3, 2018

Going for Gold Standard

Digital media may have appeared to have taken a bit of a battering in 2017; if digital media was compared to a movie character, it would be Rocky Balboa in Rocky III when he fights Clubber Lang the first time (*spoiler alert* – Rocky heads into the fight as the champ but he loses the fight and his title). In

December 18, 2017

Five golden rules to consider for social video

I recently attended the IAB’s Video Conference 2017 and heard from an array of industry experts on all things video. One of the key takeout’s from this was how brands should be using social video and how it’s crucial this strategy should differ from other channels. Twitter recommended 5 golden rules to consider when creating social video:- 1.Be short –

December 13, 2017

Marketing to the last minute Christmas shopper

Last minute Christmas shoppers can offer a big boost to the seasonal successes of any brand, especially if marketed to effectively.  Below are our tips on how to engage this audience. Considered Messaging Cyber Week is always a great excuse for a little indulgent self-gifting, but at this late stage shoppers are predominantly focused on buying gifts for their significant others.

December 4, 2017

New statistics on Affiliate Marketing in Australia and must-read articles

Affiliate Marketing in consumer finance (Link) – Affiliate Marketing Ad Spend has grown to 14.1% of the Big 4 Australian banks Ad Spend in 2016, up from 11.7% in Calendar Year 2015 – Spend is largely through comparison sites, like Finder.com.au – Total Ad spend for the Big 4 banks grew by 5.6% in Calendar Year 2015. AWIN’s Black Friday Statistics

December 1, 2017

Looking to hire a new media agency? Here are some tips…

Well if the last year of Navigate’s existence is anything to go by, we could be forgiven for thinking that Christmas this year started in January.  We’ve spent the last 11 months giving and delicately managing our perennial conundrum – the beastly 2 worded topic that strikes hope and fear in equal measures into MD’s of media agencies around the