Welcome to our blog. These are our thoughts, opinions and whimsical ramblings on all things digital. Have a read and let us know what you think.
The end of 2017 saw YouTube CEO declare their goal for the year ahead, “stay one step ahead of bad actors, making it harder for policy-violating content to surface or remain on YouTube”. If YouTube had hoped to have a quiet start to 2018 then then their dreams would have been shattered as they hit the headlines after popular YouTuber
The online market is a busy place, with seemingly endless information available at customer’s fingertips, which makes it even easier to get lost. This is why we see more and more customers preferring personalised experiences, from personalised products to one-on-one communications. Many brands have recently introduced chatbots as one way to allow such a communication and with recent development in
As we trim turkey-fed waistlines & slowly betray New Year’s resolutions, turning our attention to the next 365 days, here’s a whirlwind look back at some of the key developments in PPC for 2017 that will continue to inform our work in 2018. There wasn’t a seismic change that dominated the landscape per se, like expanded text ads of 2016,
Digital media may have appeared to have taken a bit of a battering in 2017; if digital media was compared to a movie character, it would be Rocky Balboa in Rocky III when he fights Clubber Lang the first time (*spoiler alert* – Rocky heads into the fight as the champ but he loses the fight and his title). In
I recently attended the IAB’s Video Conference 2017 and heard from an array of industry experts on all things video. One of the key takeout’s from this was how brands should be using social video and how it’s crucial this strategy should differ from other channels. Twitter recommended 5 golden rules to consider when creating social video:- 1.Be short –
Last minute Christmas shoppers can offer a big boost to the seasonal successes of any brand, especially if marketed to effectively. Below are our tips on how to engage this audience. Considered Messaging Cyber Week is always a great excuse for a little indulgent self-gifting, but at this late stage shoppers are predominantly focused on buying gifts for their significant others.
Affiliate Marketing in consumer finance (Link) – Affiliate Marketing Ad Spend has grown to 14.1% of the Big 4 Australian banks Ad Spend in 2016, up from 11.7% in Calendar Year 2015 – Spend is largely through comparison sites, like Finder.com.au – Total Ad spend for the Big 4 banks grew by 5.6% in Calendar Year 2015. AWIN’s Black Friday Statistics
Well if the last year of Navigate’s existence is anything to go by, we could be forgiven for thinking that Christmas this year started in January. We’ve spent the last 11 months giving and delicately managing our perennial conundrum – the beastly 2 worded topic that strikes hope and fear in equal measures into MD’s of media agencies around the
As paid search marketers have ever-so-slowly, semi-reluctantly, bedded themselves into the new AdWords interface this year, we’ve enjoyed testing some features and new formats exclusively available in the new fit-out. Google is playing catch up with Facebook for more engaging mobile formats, and Showcase Shopping ads are an interesting foray into formats built with mobile front of mind. Showcase Shopping
Many people thought Matt and I were mad to leave the comfort of our jobs at Global Media Agency Universal McCann, to go and start up our own agency from scratch. In the midst of a worldwide credit crunch and recession, Matt and I met at the Marquis of Granby on Charlotte Street in the Spring of 2007, to discuss