Welcome to our blog. These are our thoughts, opinions and whimsical ramblings on all things digital. Have a read and let us know what you think.

December 2, 2016

The Month in Media – November

Instagram launches disappearing live video & messaging – Pam Odumusi  Following the introduction of Instagram Stories in August, the photo-sharing app launched two new big features: Instagram Live and ephemeral messaging in Instagram Direct. All of which sounded very familiar to us…. Essentially Instagram are taking some of the best elements of Snapchat and live-streaming platforms such as Periscope. Instagram

November 29, 2016

Navigate & Monarch win at The Drum Network Awards

The Drum held their annual Drum Network Awards last week and we’re chuffed to announce we won an award for our work with Monarch. On the night we were shortlisted for two awards: Leisure & Tourism Campaign of the Year and Retail Campaign/Strategy of the Year for Saltrock. Our multi-channel approach for Saltrock saw us receive a Highly Commended award

November 8, 2016

PMI 2016: Our round-up of this year’s event

Held in the Westminster Bridge Park Plaza it proved to be an innovative, informative and above all insightful voyage into where this specialist industry is heading, with all of the inherent advantages and pitfalls along the way. One of the key aspects that came out of this year was a big move into areas beyond driving the traditional measures of

November 4, 2016

The Month in Media – October

#RIPVine – Will Kynaston  Twitter announced last week that it will be pulling the plug on the short-form video app Vine in the coming months. The decision comes as the struggling social media giant puts all its focus behind Periscope and staying afloat.  Following failed attempts to find a buyer – Disney, Salesforce and Apple were all mooted, but ultimately

October 27, 2016

Know your publishers: how fashion & beauty brands can get the most out of the affiliate channel

With Q4 rapidly approaching, brands are finalising their marketing calendars, promotions and their exposure bookings to be prepared for this year’s peak season. In order to get the most out of the season, brands need to understand that not every affiliate is suitable for the same kind of offer. Understanding your publisher base and knowing who to reach out to

October 26, 2016

Navigate Digital nominated for two Drum Network Awards

It’s a fantastic achievement by the entire team and demonstrates how we successfully work with our clients to achieve their business objectives. Our work with Monarch and Saltrock has been shortlisted in the Campaign/Strategy categories in each of their respective sectors (Leisure/Tourism and Retail) and tops off an already award-winning year for the agency. Our cross-channel approach with Saltrock has

October 18, 2016

Five ways to prepare your affiliate programme for Christmas

Offers for key periods and dates are confirmed, exposure with publishers has been booked and you think you are ready? Think again! Booking the right exposure is vital for this season, but preparation is more than just booking exposure. We have put together five key areas to look at to ensure you have a successful Q4.   1. Banner and

October 7, 2016

The Month in Media – September

Twitter launches new features – Charlie Griffin Twitter launched two new features during September that enhanced not only functionality of the platform but the ways in which advertisers can operate and deliver to consumers. Firstly, the iconic 140 character limit relaxed slightly as the full 140 can be used for text in addition to images, links, videos, gifs and quoted text.

October 6, 2016

Day Two at the Festival of Marketing – Make movements instead of campaigns

Two of the panelists were CEOs of arguably the most quintessentially British companies I can think of – BBC Worldwide and The FA. Tim Davie (BBC) and Martin Glenn (The FA) spoke about ‘Brand Britain’ standing for being trusted and having a heritage in brilliant story telling – the attributes of all successful, international brands in 2016. As the day

October 5, 2016

Day One at the Festival of Marketing – Steve Wozniak steals the show

The themes of brand purpose, transparency and trust were three key strands from the day which stood out and Wozniak’s philanthropic nature helped to solidify what may sometimes be missing from marketing – a little kindness. Brand purpose Keith Weed, Unilever CMO, kicked off the day and spoke through how they have adapted to ensure their brands have a purpose