Welcome to our blog. These are our thoughts, opinions and whimsical ramblings on all things digital. Have a read and let us know what you think.

August 12, 2016

ADMA Forum 2016: Programmatic: Packing Power Punches

On Wednesday, I ate Programmatic for breakfast. At first, it was a little hard to swallow – but with the help of two Irish lads, a flower man, a brand safety Diamond, and a lovely trading desk in the middle… it went down ok.. I have to say – I love Programmatic! Not because of what it does or what

July 27, 2016

The Month in Media – July

Businesses trying to catch them all: Pokémon Go players – Catherine West July is historically a month to spend outside enjoying high temperatures and summer sunshine, but this month we see a 20 year old franchise bringing people outdoors. The Pokémon GO App was launched in July by Niantic, a Google startup alongside the Pokémon Company, which licenses the franchise

July 22, 2016

Friend or foe? Comparison sites using your datafeed

These responses from my client’s representatives can vary wildly. The most productive are those that prompt a discussion; is an adjustment or upgrade of a datafeed worth the time and cost of development for this one Affiliate? Unfortunately this discussion doesn’t usually take place. Sometimes the ideal for an Affiliate Manager happens and the Advertiser is happy to make any

June 30, 2016

The Month in Media – June

UEFA Euro 2016: The Brand Knockout – Will Kynaston With Euro 2016 into the knockout stages, let’s take a look at the knockout ads of the tournament. In fact, we’re going to pit them against each other and see which brand comes out on top. Semi-final 1 This match-up sees the two powerhouses of sports advertising square up against each

June 23, 2016

#TwitterAllAccess

Roadmap We got an advanced look at some of the newly released and upcoming products Twitter has in store for all us advertising folk: First View Advertisers can buy premium top of newsfeed ad space for 24 hours. This enables Twitter campaigns to massively extend reach, although it doesn’t come cheap. Promoted Moments Sponsor a Moment for a day, allowing

June 22, 2016

Econsultancy’s Top 100 Digital Agencies 2016

We are ranked 8th in the Top Media Agencies section alongside some excellent agencies and has topped off another successful twelve months for us. Our eighth year was a busy yet exciting one; we launched our Australian office, became members of the IPA and acquired David Walby to head up our newly formed Biddable Media team. The team continued to

June 15, 2016

The Pathway To Social Wisdom

The Biddable team showed their faces at the IAB’s Social Wisdom event earlier this month. Here’s some key outtakes that will help you become socially sage… Building a strong brand on social media is about much more than ‘post and prey’ according to John Bernard. Businesses have to empower their customers to become brand heroes on social media, a tactic

June 6, 2016

Advertising & Conscious Capitalism: The Agency Dialogue

Back in May, Sharan Cheema and I attended the IPA’s Advertising & Conscious Capitalism talk in the lovely Picturehouse Central on Shaftesbury Avenue (read what she thought here). The event featured an illustrious panel of speakers from Marks & Spencer, Channel 4 and The Daily Mail, and the main thrust of the agenda was how capitalism as we know it

June 2, 2016

Digital trends identified by Mary Meeker that you should know about

Here’s some interesting insights we’ve extracted from the comprehensive annual research: 1. The global digital audience has hit 3billion, but growth is starting to slow 2. The U.S. has slipped behind India, in terms of which houses the most internet users 3. In the U.S., the mobile advertising market neared $20bn last year, while the value of ads served on

The Month In Media – May

Amazon launches AVD – Ellie Corrigan May saw Amazon launch its Video Direct (AVD) service, a YouTube-style platform that allows anyone with an Amazon account to view and upload their own content, and crucially earn royalties from it.  Creators have four formats for distributing their videos. They can either be made available to Prime Video subscribers and receive per-hour royalties;