Welcome to our blog. These are our thoughts, opinions and whimsical ramblings on all things digital. Have a read and let us know what you think.
Video can be a powerful tool to drive user interest and dwell time – users spend an average of 40 minutes per day on YouTube, vs. 25 for Facebook. Watch will feature original programming financed by Facebook (very interesting considering how successful the Netflix original series have been!), alongside videos from other creators, and similar to YouTube this will become
With search volumes up 15% on last year, the IAB 2017 Search Conference ’24/7 Search’, which took place at the IAB UK’s HQ in London, was as relevant and timely as ever. The event featured a host of inspiring speakers from agencies and brands (as well as Google and Bing) gracing the room with their take on the Search landscape in 2017 and beyond.
The announcement caused quite a stir, with some calling it positively ‘a new wave in guerrilla marketing’ and others seeing it as another stake in the heart of the reputation of the affiliate industry. Yours truly has had a chance to catch up a couple of times at events since with people who work at Pouch and realistically there’s no
Pritchard took to the stage at the IAB Annual Leadership meeting and called for digital media “to grow up”. His call to action and request to the industry, “we need better advertising to drive growth, enabled by media transparency to drive a clean and productive media supply chain”. The issues Pritchard talked through were not new with numerous cross-body initiatives
With over $1trillion in cross border sales over the past year, it’s clear that international sales should be on the agenda for any business with serious growth aspirations. However, the Huddle’s panel into the nature of international affiliate marketing highlighted several issues with making assumptions around new markets. Strategic alliances with similar companies in other markets (such as Commission Factory in
Too much time is taken within this channel in manual tasks that add little or no value in the whole process, yet companies will prey on them as ‘USPs’ to show a thorough service. Shouldn’t it be the other way around, where innovative automation are the winning factor? In general there are several processes where the industry has fallen behind
Held in its new home of the contemporary Congress Centre in the heart of Bloomsbury, the day turned out to be an interesting and informative mix of talks, debates and discussions about the past, present and predictions into the future of Affiliate & Performance Marketing. In part one of our roundup, we look at the topic of Affiliates in the
The news sent the stocks of other food chains plummeting, which was no surprise as competing against a business with a radical model like Amazon’s is terrifying…suicidal really. The scariest realisation for competitors is that Amazon probably do not have any interest in actually making a profit off avocados and wholegrains, their main goal is collecting more data. It’s natural
This week, the EU’s antitrust watchdog fined Google €2.4 billion for manipulating search results to favour its own shopping services over competitors’ offerings. The fine is the largest antitrust penalty issued by the European Commission (EC), which gave Google 90 days to give “equal treatment” to competing services in its search results. So Google “flaunted” EU antitrust rules, denying other
The industry has leant heavily on addressing issues concerning viewability and ad fraud but as yet has not thrown its full weight into solving the inevitability accountability issues of attribution. It is not a simple equation to solve and with no definitive solution available, each client or agency embarking on tracking this will take their own bespoke approach. So, here