Welcome to our blog. These are our thoughts, opinions and whimsical ramblings on all things digital. Have a read and let us know what you think.

April 20, 2017

Data & Innovation Conference: Lessons Learned

Four speakers ran us through the key trends in digital marketing centred on the use and activation of data as the key to an innovative media strategy. First up we heard from Michael Andrew, General Manager, Data Science, AKQA, looking at how artificial intelligence is dominating consumer experiences. AI has the scale of mass broadcast advertising while being able to

April 19, 2017

Amazon & Influencer marketing

Before passing comment on the news, it’s important to note that Amazon still are running a traditional Affiliate program (where affiliates link to Amazon products via their own sites), so this latest announcement around an Influencer Program is very much on a trial basis as Amazon look to feel out the market. However, already there is a feeling that this

April 5, 2017

Exact match, but no cigar

Over the past few weeks, Google has released some updates about how it will match keywords in AdWords. Exact matching has worked on close variants for a while, that picks up abbreviations, singular or plurals, and misspellings. With the new version, this match type will cater for even more fluid matching of query variants.   1) Function Words Google now deems it useful

April 4, 2017

Money Talks: YouTube bows to brand safety pressures

In February 2017, The Times released a report stating that “some of the world’s biggest brands are unwittingly funding Islamic extremists, white supremacists and pornographers by advertising on their websites”. A key culprit identified in this report was YouTube, where a display advert for Sandals, the luxury holiday operator, appeared on a YouTube video promoting jihadists. This understandably caused concerns

Brand bidding and Australian Affiliate Programmes

The Affiliate Marketing industry in Australia is seeing a period of high growth. We’ve released the Affiliate Marketing Handbook and industry events are becoming the norm, mirroring the UK and the US. All progress toward this industry gaining the traction it deserves. However, like the other markets had, we have a problem with brand bidding and it’s time that Advertisers, Agencies

March 29, 2017

Afterpay: Changing consumer shopping experience

Take your mind back to a time where online shopping was not as readily available as it is today, where you had to ensure you had enough money in the bank before a purchase, or ensure your credit card had balance for those large purchases. I remember wanting to purchase a dress for a party, and not being able to

March 28, 2017

Time kills all deals

There are so many factors a business must take into account when considering to partner with an agency: what’s the ROI/CPA; how can you ensure KPI’s are met; do you have enough experience handling similar accounts… these are all things I consider as standard, no one ever got anywhere in life without showing and proving. That said, chemistry and trust

March 23, 2017

Battle of the immersive environments – who came out on top?

Google Cardboard is a simple, but revolutionary, piece of equipment that has brought VR into the mainstream. As of January 2016 over 5m of these small, but mighty, Cardboard devices have been shipped. Thousands of apps have been developed, with over 25 million downloads. The whirlwind of Pokémon Go last year sent consumers into a frenzy, seeing over 500m downloads,

March 13, 2017

The Future of Advertising

Last Friday, at the ‘The Future of Advertising’ some of the industry’s great minds took to the Old Brewery stage to deliberate what professionals should be expecting in the coming years. WPP CEO Sir Martin Sorrell, Channel 4’s CEO David Abraham and Google UK MD Ronan Harris debated intensely for an hour issues around the  continued lack of diversity in

March 9, 2017

The Festival of British Advertising

The Festival of British Advertising opens today and I was fortunate enough to attend the opening night reception of this celebration last night. Held at The Old Truman Brewery on Brick Lane, it was a fantastic exhibition attended by some of ad lands heavyweights that took visitors on an immersive journey through the evolution of an industry which currently brings over £20bn