Welcome to our blog. These are our thoughts, opinions and whimsical ramblings on all things digital. Have a read and let us know what you think.

February 17, 2017

The Great British Chefs Foodie Survey

When it comes to paid online advertising, one question you may be asking is, which channels should I be investing budget into? The answer comes down to the behaviour of your target audience, or the behaviour change you want to drive.   As consumer behaviour continues to change and evolve with each generation, it’s so important brands and marketers understand

February 13, 2017

Navigate Digital TV presents: ShopStyle Australia

The third episode of Navigate Digital TV features Verity Beard of ShopStyle Australia, a top publisher on most fashion and beauty related affiliate programmes. ShopStyle aggregate products from a range of retailers into their platform to help consumers find what they need more easily. They also have a network of bloggers and influencers who can be incentivised to drive traffic

February 10, 2017

Biddable Blog Series: Facebook pointers for direct-response campaigns

To drive conversions on Facebook, brands and advertisers must understand how to leverage the social media platform’s vast and growing capabilities around audience targeting. Mastering the fundamentals of Facebook advertising is a good starting point to reach your target audience and improve the ROI of what was once considered just a branding channel. Here we will touch upon some pointers

February 1, 2017

Biddable Blog Series: Automations to spring clean Adwords

Adwords, with its vast volume of features for advertisers, can seem overwhelming and some of the incredibly useful automation options can get lost in the crowd. Here’s some of our favourite ways to clean up and improve accounts. Try these and see how easy it is to automate and improve your performance. Or get in touch, and, you know… Labels

January 26, 2017

Mis[s]guided; is their branch into the physical just that?

In late November, the fast-fashion retailer launched their first shop in Westfield Stratford with all the fluffy pink hype imaginable. As a big fan of brands with personality, the opening of the first Missguided IRL (in real life) store sounded like a dream come true. But their latest venture does beg the question – will the brand translate well in a

January 23, 2017

Navigate & Monarch shortlisted at The Travel Marketing Awards 2017

Our work with Monarch has been shortlisted for the Best Use of Social Media. The entry centred around the use of Facebook for the airline’s Summer brand campaign. The unique targeting opportunities with Facebook allowed Monarch to tell a story beyond their 30 sec TV ad and deliver unique content in an innovative way. To complement the emotional video content,

January 20, 2017

Comparing Influencer and Affiliate Marketing

Running a travel blog has its perks, being sent away on discounted (sometimes even free) holidays, being associated with top notch brands, living the life of luxury… that being if you’re in the top 3% of bloggers who have made it to that point. For my travel blog LBexplore, I’m not quite there yet, but with my 14.5k Instagram followers

January 18, 2017

Our recap on CES 2017

What better place for tech companies, start-ups and inventors to exhibit their weird, wired and wonderful new developments? One of my favourite things to come out of CES was the appearance of the Minion like #snapbot on Las Vegas BLVD delivering the much sought after Snapchat Spectacles – sunglasses that record 10 second video snaps for your Snapchat account. Where

December 2, 2016

The Month in Media – November

Instagram launches disappearing live video & messaging – Pam Odumusi  Following the introduction of Instagram Stories in August, the photo-sharing app launched two new big features: Instagram Live and ephemeral messaging in Instagram Direct. All of which sounded very familiar to us…. Essentially Instagram are taking some of the best elements of Snapchat and live-streaming platforms such as Periscope. Instagram

November 29, 2016

Navigate & Monarch win at The Drum Network Awards

The Drum held their annual Drum Network Awards last week and we’re chuffed to announce we won an award for our work with Monarch. On the night we were shortlisted for two awards: Leisure & Tourism Campaign of the Year and Retail Campaign/Strategy of the Year for Saltrock. Our multi-channel approach for Saltrock saw us receive a Highly Commended award