Welcome to our blog. These are our thoughts, opinions and whimsical ramblings on all things digital. Have a read and let us know what you think.

March 13, 2017

The Future of Advertising

Last Friday, at the ‘The Future of Advertising’ some of the industry’s great minds took to the Old Brewery stage to deliberate what professionals should be expecting in the coming years. WPP CEO Sir Martin Sorrell, Channel 4’s CEO David Abraham and Google UK MD Ronan Harris debated intensely for an hour issues around the  continued lack of diversity in

March 9, 2017

The Festival of British Advertising

The Festival of British Advertising opens today and I was fortunate enough to attend the opening night reception of this celebration last night. Held at The Old Truman Brewery on Brick Lane, it was a fantastic exhibition attended by some of ad lands heavyweights that took visitors on an immersive journey through the evolution of an industry which currently brings over £20bn

March 3, 2017

Notes on the Programmatic Summit 2017, Sydney

I attended the Programmatic Summit yesterday on behalf of Navigate Digital. It was our first excursion to what is Australia and New Zealand’s only purely programmatic conference. Held in the Sydney’s brand spanking new International Conference Centre the event was attended by 300 or so of Australia’s agency and ad tech professionals, with a sprinkling of client side marketers. This

March 1, 2017

Navigate shortlisted at the Performance Marketing Awards 2017

The Performance Marketing Awards has unveiled its 2017 shortlist and we’re proud to announce we’ve been shortlisted for an award. Our collaborative work with Flashtalking and Sojern on behalf of our client Monarch has been nominated in the Most Effective Use of Programmatic category. The challenge has always been to serve the most relevant route to each individual user via programmatic

February 17, 2017

The Great British Chefs Foodie Survey

When it comes to paid online advertising, one question you may be asking is, which channels should I be investing budget into? The answer comes down to the behaviour of your target audience, or the behaviour change you want to drive.   As consumer behaviour continues to change and evolve with each generation, it’s so important brands and marketers understand

February 13, 2017

Navigate Digital TV presents: ShopStyle Australia

The third episode of Navigate Digital TV features Verity Beard of ShopStyle Australia, a top publisher on most fashion and beauty related affiliate programmes. ShopStyle aggregate products from a range of retailers into their platform to help consumers find what they need more easily. They also have a network of bloggers and influencers who can be incentivised to drive traffic

February 10, 2017

Biddable Blog Series: Facebook pointers for direct-response campaigns

To drive conversions on Facebook, brands and advertisers must understand how to leverage the social media platform’s vast and growing capabilities around audience targeting. Mastering the fundamentals of Facebook advertising is a good starting point to reach your target audience and improve the ROI of what was once considered just a branding channel. Here we will touch upon some pointers

February 1, 2017

Biddable Blog Series: Automations to spring clean Adwords

Adwords, with its vast volume of features for advertisers, can seem overwhelming and some of the incredibly useful automation options can get lost in the crowd. Here’s some of our favourite ways to clean up and improve accounts. Try these and see how easy it is to automate and improve your performance. Or get in touch, and, you know… Labels

January 26, 2017

Mis[s]guided; is their branch into the physical just that?

In late November, the fast-fashion retailer launched their first shop in Westfield Stratford with all the fluffy pink hype imaginable. As a big fan of brands with personality, the opening of the first Missguided IRL (in real life) store sounded like a dream come true. But their latest venture does beg the question – will the brand translate well in a

January 23, 2017

Navigate & Monarch shortlisted at The Travel Marketing Awards 2017

Our work with Monarch has been shortlisted for the Best Use of Social Media. The entry centred around the use of Facebook for the airline’s Summer brand campaign. The unique targeting opportunities with Facebook allowed Monarch to tell a story beyond their 30 sec TV ad and deliver unique content in an innovative way. To complement the emotional video content,