Welcome to our blog. These are our thoughts, opinions and whimsical ramblings on all things digital. Have a read and let us know what you think.

June 12, 2014

South West Trains Show Social Naivety

I’m not alone either – only last year a detailed analysis of 92,000 tweets by ‘Brandwatch’ revealed that South West Trains is the country’s least popular rail company. In the last week they’ve irritated me more than usual by running a campaign expressing their delight at reaching 100k followers on Twitter. Perhaps this is an attempt to appease their customers,

June 10, 2014

Merging to succeed

Acquiring a smaller but established company is better than starting from scratch. At the peak of their success, big companies knock on their doors and make a no brainer offer. Just to put this in context some recent examples are Facebook acquiring Whatsapp Messenger, Ve Interacting acquiring AdGenie, Rakuten Marketing acquiring DC Storm. As DC Storm is the most recent

June 5, 2014

Is app ‘unbundling’ the future? By John Kimbell

foursquare stunned many of its 45m registered users last month when it announced that it would unbundle elements of the app and launch a new app called ‘Swarm’ for staying in touch with friends – keeping the original Foursquare app as a ‘discovery’ platform. foursquare founder Dennis Crowley said “I wouldn’t say we are deemphasizing the check-in. We have gotten

May 27, 2014

Retail: Adapt or Fail

At Contagious’ Now / Next / Why session last month, one of the key themes which was discussed was competitive convenience. Insights around how brands are continually seeking ways to improve the customer journey were shared. Contagious’ Katrina Dodd spoke about how both legacy retailers (the traditional bricks and mortar stores) and new retailers are both using technology to enrich

May 6, 2014

Making The Most Out Of Europe

The business research division of Berkshire Hathaway have recently carried out an extensive survey into the e-commerce trends across borders within Europe which have highlighted the potential for British online retailers within Europe. Their research has shown that more than a quarter of online shoppers in the EU have made purchases from other EU countries, with this share being highest

April 28, 2014

Sorry, computer says no….

Nearly two years after making one of the biggest changes to secure search that resulted in a steady rise in “(not provided)” data, Google has switched all searches over to encrypted searches using HTTPS. This means no more keyword data will be passed to site owners. Encrypted Google searches don”t pass the keyword data through to websites, thereby eliminating the

April 20, 2014

Five ways to avoid SEO disaster

For this blog we welcome a contribution from Ben Potter, Commercial Director at Leapfrogg – a digital marketing agency helping premium retailers increase customer acquisition, retention and loyalty. You can connect with Ben on Twitter & Google+. Furthermore, there are individuals and agencies knowingly selling sub-standard solutions (often referred to as ‘snake-oil’ salesman), seeking to take advantage of those suckered

April 14, 2014

The Role of Digital Media in the Fashion Industry

One of the topics presented by IMRG was the current state of online retail industry in the UK with a big focus on omnichannel behaviour.  The key takeouts: •1 in 3 people use multiple channels when shopping •£91 billion spent online in 2013 (21% in retail) •26% of total online retail revenue was generated on mobile devices •31% of people

April 2, 2014

Omni-channel and Omni-consumerism

The diagram below demonstrates how consumer behaviour has altered with the onset of online shopping and a permanently connected world,with 51% of all consumers now researching online before visiting a store. What is an Omni-consumer? The Omni-channel customer has 360 degrees of discovery and uses all possible channels simultaneously prior to purchasing a product. This means customers are entering stores

March 25, 2014

The Internet of Things

Internet of Things: ‘A proposed development of the Internet in which everyday objects have internet connectivity, allowing them to send or receive data’* Although the term was coined by Kevin Ashton, back in 1999, it has recently become a popular buzz word and made its way into everyday life. Having an online connection has almost become inextricable from modern life with some