Welcome to our blog. These are our thoughts, opinions and whimsical ramblings on all things digital. Have a read and let us know what you think.
Affiliate Marketing in consumer finance (Link) – Affiliate Marketing Ad Spend has grown to 14.1% of the Big 4 Australian banks Ad Spend in 2016, up from 11.7% in Calendar Year 2015 – Spend is largely through comparison sites, like Finder.com.au – Total Ad spend for the Big 4 banks grew by 5.6% in Calendar Year 2015. AWIN’s Black Friday Statistics
Well if the last year of Navigates existence is anything to go by, we could be forgiven for thinking that Christmas this year started in January. We’ve spent the last 11 months giving and delicately managing our perennial conundrum – the beastly 2 worded topic that strikes hope and fear in equal measures into MD’s of media agencies around the
As paid search marketers have ever-so-slowly, semi-reluctantly, bedded themselves into the new AdWords interface this year, we’ve enjoyed testing some features and new formats exclusively available in the new fit-out. Google is playing catch up with Facebook for more engaging mobile formats, and Showcase Shopping ads are an interesting foray into formats built with mobile front of mind. Showcase Shopping
Many people thought Matt and I were mad to leave the comfort of our jobs at Global Media Agency Universal McCann, to go and start up our own agency from scratch. In the midst of a worldwide credit crunch and recession, Matt and I met at the Marquis of Granby on Charlotte Street in the Spring of 2007, to discuss
The IAB’s annual Engage conference didn’t fail to deliver on great content or inspiration. Account Director, Alastair Kidner, has looked to summarise his key takeouts from the day. Part three looks at storytelling. The final big take-outs from the Engage conference revolved around the idea of storytelling, particularly in lieu of the other two big themes discussed earlier. This seemed
Video has been highlighted as one of the key drivers behind the growth in digital adspend this year In the IABUK’s H1 2017 report, digital investment reached £5.56bn (+13.8% year-on-year) with video spend overtaking banners for the first time. We’ve shared our thoughts on what this means for advertisers, plus the importance of video in context, on our blog.
At the half way point in the year, digital adspend continues to increase – reaching £5.56bn in H1 2017, +13.8% year-on-year. Both display and search continue to deliver growth year-on-year at 18% and 15%, respectively, following the trends we’ve seen in previous years. However the biggest takeout we’ve arguably seen in the latest results is online video now accounting for
The IAB’s annual Engage conference didn’t fail to deliver on great content or inspiration. Account Director, Alastair Kidner, has looked to summarise his key takeouts from the day. Part two looks at Machine Learning. Given its position as one of the ‘go to’ terms for 2017 so far, it’s no surprise that Machine Learning was a focus among the speakers
The IAB’s annual Engage conference didn’t fail to deliver on great content or inspiration. Account Director, Alastair Kidner, has looked to summarise his key takeouts from the day. Part one looks at data. Right from the off there was a sense of anticipation and excitement at change in the air, as Jon Mew took to the stage for his first
Originating in China in the 1990s as an Anti-Valentine’s celebration for single people, it was then adopted by e-commerce giant Alibaba in 2009 and has since become a day when everyone, regardless of relationship status, self-gifts. It takes place every year on 11th November, or 11.11, quite deliberately as each 1 represents a single person (cute or sad – you