Welcome to our blog. These are our thoughts, opinions and whimsical ramblings on all things digital. Have a read and let us know what you think.

March 18, 2019

Getting Affiliated with a Different Side of Digital Marketing

Digital marketing is an ever-growing, constantly evolving landscape filled with opportunities for those who are willing to seek them. One channel that has grown leaps and bounds in Australia in recent years is “affiliate” marketing. I began my career working at IKEA’s marketing department, being exposed to many different marketing channels. I found myself most drawn to the digital side

March 11, 2019

Google’s Latest Chrome Update: Security Patch or Money Grab?

The biggest change announced is the way in which Chrome extensions work; Google is clamping down on extensions which fetch and run code from remote servers. While this ostensibly sounds like a sensible move to stop the hiding of malicious code in seemingly harmless extensions, there will be one major casualty of this update: ad blockers. While the Manifest v3

January 13, 2019

Navigate issued with JICWEBS Brand Safety Seal

We are delighted to start off the year having successfully been issued with our first JICWEBS Brand Safety (DTSG) seal and certificate.     Over the past few years, there has been a lot of focus in the industry on transparency and improving brand safety on behalf of all advertisers. Our agency goals have always aligned with this and we’ve

October 2, 2018

Is winning without pitching really possible?

Today, the boot was on the other foot to an extent, when we attended an insightful event hosted an event called ‘Win without pitching’ organised by Business Development specialists ‘Entourage’, to listen to Matt Dyment from Entourage and Blair Enns – agency pricing expert and CEO of ‘Win Without Pitching’. Essentially the 2-hour event (which was attended by over 100

September 5, 2018

Snapchat is down with the youth

The forecast for Snapchat users in the UK is 16.2 million, of which 5 million will be 18-24. By comparison, the number of UK Facebook users aged 18 to 24 is predicted to be 4.5 million at the end of the year (down 1.8% over 2017). Following a 2% decline in daily active users earlier this year, Snapchat has embarked

July 4, 2018

IAB Engage: Moving Forward

After only working in the industry for one week, it gave me an insight into the mindset of the industry and where industry leaders see digital advertising going.Two common themes were highlighted throughout the day – the first being trust issues within the industry, and the second suggesting the industry needs to be ‘bolder’.   GDPR was introduced on the

June 12, 2018

3 ways brands can have an effective influencer strategy

Working with influencers is an effective way for brands to connect directly to users through unique content. Influencers create unique and beautiful content that is tailored to suit their audience. As a brand, this is incredibly appealing to be a part of. Why? Well, for one it’s much cheaper than hiring a photographer to do the legwork and it allows

May 7, 2018

2017 digital adspend reached £11.5bn

Investment was up by 14.3% and accounts for around half of all adspend in the UK – continuing to make it the key channel advertiser budget is invested. At a first glance at the stats, nothing notable appears to be behind the growth in digital adspend: Display and Search spend has increased year-on-year by 18% and 16%, respectively; Search continues

March 29, 2018

How an Australian retailer utilises coupon codes to increase AOV

Introduction Coupon codes (also known as voucher codes) are extensively used by commerce businesses and their customers. Their various structures have been written about at length, and we’ve discussed the value of voucher code websites in the past too. In this blog we discuss how a Sports Retailer uses coupon codes to increase Average Order Value (AOV), acquire new customers

March 16, 2018

Moving towards a new viewability standard

At the ISBA Annual Conference earlier this month, it was announced that ISBA was adopting a new viewability standard calling advertisers to buy digital display at 100% in-view. The current standard of 50% in-view has been established for a number of years but the recent ISBA call reiterates the next step advertisers and agencies have been striving for. It has