Welcome to our blog. These are our thoughts, opinions and whimsical ramblings on all things digital. Have a read and let us know what you think.

March 29, 2018

How an Australian retailer utilises coupon codes to increase AOV

Introduction Coupon codes (also known as voucher codes) are extensively used by commerce businesses and their customers. Their various structures have been written about at length, and we’ve discussed the value of voucher code websites in the past too. In this blog we discuss how a Sports Retailer uses coupon codes to increase Average Order Value (AOV), acquire new customers

March 16, 2018

Moving towards a new viewability standard

At the ISBA Annual Conference earlier this month, it was announced that ISBA was adopting a new viewability standard calling advertisers to buy digital display at 100% in-view. The current standard of 50% in-view has been established for a number of years but the recent ISBA call reiterates the next step advertisers and agencies have been striving for. It has

March 1, 2018

Personalisation, targeting & GDPR

Your advertising experience is very likely moulded by your data, or online behaviour. Whilst this may seem creepy to some, I believe it’s actually a great thing, as this means: Users should only be targeted by advertising that is relevant to them – there’s nothing more annoying than being shown a brand or product that you have no interest in,

February 28, 2018

Performance Marketing Awards 2018 Shortlist

Our work with skincare brand Palmer’s has been nominated in the Best Influencer Marketing Campaign category. The campaign saw influencers fully integrated through Paid, Owned and Earned digital channels as the brand looked to grow sales for their Coconut Oil Formula range. The brand has always embraced the Palmer’s fan base but this was the first time it was successfully

February 22, 2018

Valentine’s Day and Afterpay

Chocolates and flowers go hand in hand with Valentine’s Day, which is great if you happen to be a chocolate or floral brand. But this is 2018, Valentine’s Day traditions are no longer mandatory, which is fortunate because chocolates last a matter of seconds and flowers don’t last more than a week. For Valentine’s Day 2018, retailers considered the day

February 21, 2018

CES: what to look out for in 2018

From Sony’s robot dog Aibo to 30-minute VR workout experiences, there were a lot of exciting and slightly impractical products for us to get our heads round this year. My favourite was The Wall, Samsung’s new MicroLED TV. 146-inches diagonally, the TV engulfs a viewer’s entire field of vision. While currently the tech is sure to be much too expensive

February 11, 2018

YouTube: the year ahead

The end of 2017 saw YouTube CEO declare their goal for the year ahead, “stay one step ahead of bad actors, making it harder for policy-violating content to surface or remain on YouTube”. If YouTube had hoped to have a quiet start to 2018 then then their dreams would have been shattered as they hit the headlines after popular YouTuber

February 6, 2018

Personalisation is here to stay

  The online market is a busy place, with seemingly endless information available at customer’s fingertips, which makes it even easier to get lost. This is why we see more and more customers preferring personalised experiences, from personalised products to one-on-one communications. Many brands have recently introduced chatbots as one way to allow such a communication and with recent development in

January 4, 2018

PPC 2017: Big, fat review of the year’s biggest trends & updates in paid search

As we trim turkey-fed waistlines & slowly betray New Year’s resolutions, turning our attention to the next 365 days, here’s a whirlwind look back at some of the key developments in PPC for 2017 that will continue to inform our work in 2018. There wasn’t a seismic change that dominated the landscape per se, like expanded text ads of 2016,

January 3, 2018

Going for Gold Standard

Digital media may have appeared to have taken a bit of a battering in 2017; if digital media was compared to a movie character, it would be Rocky Balboa in Rocky III when he fights Clubber Lang the first time (*spoiler alert* – Rocky heads into the fight as the champ but he loses the fight and his title). In