Welcome to our blog. These are our thoughts, opinions and whimsical ramblings on all things digital. Have a read and let us know what you think.

May 24, 2016

Advertising & Conscious Capitalism: appealing to the ‘green gap’

John Mackey, Whole Food co-CEO, made this statement during his talk about ‘Conscious Capitalism’ at SXSW back in 2013 and it was brought to my attention by Tom Knox, IPA President, at the ‘Advertising & Conscious Capitalism’ event hosted by the IPA. Over the past few years we have seen a noticeable rise in the use of the term CSR

Biddable Blog Series LIVE: Google Ads & Analytics Innovations Keynote

With over half of all searches now on mobile, Google has responded to this shift in behaviour by expanding the tool-kit brands can advertise their wares on, with a ‘ground-up overhaul’ of its core AdWords product. Here are 20 key takeaways from Google Ads & Analytics Innovations Keynote, which happened 5-6pm (UK time) on 24th May 2016: Google Analytics tracks 500 billion+

May 23, 2016

Biddable Blog Series: The YouTube Opportunity

YouTube campaigns can perform wonders, not only in pricking awareness and lifting consideration and favourability, but also impacting purchase intent. Below are some of the opportunities there for the taking on YouTube, and reasons why you need to give more thought and investment to your video strategy. 1)      Incredibly good value With TrueView campaigns, you’re only ever paying for an engaged

May 17, 2016

A year in the life of a PPC executive: must-dos and workflow

Upon creation of a campaign, there is a fair bit of TLC required to keep a PPC campaign firing on all cylinders. Some of these actions need to take place more regularly than others, so here is a breakdown of which checks and optimisations need to happen on accounts and when they should be carried out. Once these are ingrained

May 9, 2016

The Month in Media – April

AdWeek 2016 hits London AdWeek 2016 happened in a big way. Media types descended on the Picturehouse Central on Shaftesbury Avenue for an insight-packed programme of talks and presentations. Snapchat – a platform that has been getting a ton of press lately – argued that it could be the end of interruptive advertising. This is because the fun social app

May 5, 2016

Biddable Blog Series: AdWords Scripts 101

For those who have never heard of scripts, they are sections of coding, which can be inserted into Adwords allowing for account customisation in four key ways: reporting, bid adjustments, ad customisations and alerts. The purpose of these scripts ranges from reducing manual hours spent deep-diving into account data for optimisations to weather-based bid adjustments. Here are a handful of

May 3, 2016

#BeatTheBuzz Part 2: Vote for Vader

In #BeatTheBuzz Part 1, we recounted the teachings of Buzzman – a French social media agency that has done wonders for the likes of Burger King, Tipp Ex, and other big brands. Next up was ‘Dr Social’ (or Eric T. Parks, Direct of Digital Platforms and Innovation, Tempo-OMD Athens). With huge enthusiasm this digital guru took us through three cases

April 27, 2016

Now Next Why 2016 #ContagiousNNW

Marcel, weaponising audiences, disruption & short-termism; here are some musings from Biddable Account Director David Walby, on topics discussed at this year’s Now Next Why, London. One of the standout sessions was with Remy Aboukrat of Marcel Paris, discussing some of his award-winning creative work. He touched on the idea that some digital work is executed without a lot of thought or

April 26, 2016

Biddable Blog Series: 5 Useful Google Analytics Audiences for Search

Perhaps though, it isn’t quite as simple as it initially seems. Of those users who have previously visited your site, some are much more valuable to you than others. That’s where audience segmentation & creation becomes invaluable. Some of those site visitors might be part of an age or gender demographic that are more likely to convert, live in a

April 21, 2016

#BeatTheBuzz: If advertising is a show, then social is stand-up

That last one was by the late, great Bill Hicks, who would have probably mocked the WeRSM event, held in Shaftesbury Avenue’s lovely Picturehouse Central on 14th April. I however, as someone that works in the business of ads, found it inspiring and motivating, mainly due to the practical use cases showcased by some of the speakers – most of