Welcome to our blog. These are our thoughts, opinions and whimsical ramblings on all things digital. Have a read and let us know what you think.

September 27, 2016

Key ingredients for a successful blogger-brand partnership

An Econsultancy report from earlier this year highlighted that almost 60% of beauty and fashion brands have an influencer strategy in place.  As more and more brands rely on bloggers and see advantageous results from working with them, what does the market perceive as key factors in a successful blogger-brand partnership? Communication is key Ongoing communication is a must-have in

September 23, 2016

Navigate Digital & Sportitude win ‘Campaign of the Year’

Navigate Digital’s Australian team won their first award at the inaugural Rakuten Golden Link Awards on 22 September for their work with Sportitude.com.au. The agency commenced management of the Sportitude affiliate programme earlier this year and it has quickly delivered growth thanks to a focus on planned promotional activity and proactive recruitment. This has had a huge impact on the affiliate programme’s performance

September 20, 2016

AdBlock Plus Launches Its Own Ad Network

Well, it’s not a joke. AdBlock Plus – the world’s most popular ad blocking tool – announced on 13th September that it would launch its own ad network called the Acceptable Ads Platform. The sheer irony of this I found difficult to fathom. I’ll explain. AdBlock Plus is downloaded by users to block annoying and intrusive ads on websites, and

September 15, 2016

Navigate Digital presents: 2 minutes with Finder.com.au

This is the first in a series of videos featuring Navigate Digital’s partners in Australia and the U.K. In this video we talk about how brands and their agencies can best work with Finder, one of Australia’s largest shopping sites. Finder partners with a range of fashion, travel and retail brands on its shopping portal. By creating great content like

Are You Running An Affiliate Program in Australia? If Not, ‘Where The Bloody Hell Are You?’

If I am completely honest, I was never a fangirl of Affiliate Marketing. It was a function. We set up the technology to track the sales, we on boarded the affiliates, and we reported to the clients. It was always sold as “incremental” sales, and it was never a focus (for me). This was nearly 10 years ago… I have

September 14, 2016

Google Introduce Shop the Look

Scrolling through my WhatsApp messages, I am struggling to find a day where I haven’t used an emoji, screenshot, photo or meme in one of my chats and I am most definitely not alone. Visual usage (video and image) continues to grow rapidly with Mary Meeker’s annual Internet Trends 2016 report showing the daily number of photos shared in 2015 was

August 31, 2016

The Month In Media – August 2016

The effect of marketing on male body confidence – Tom Phelan New research by think tank Credos has found that 53% of secondary school boys feel that advertising pressures them to look good, alongside friends, celebrities and social media. Around 20% say that they have changed how they exercise after seeing ads, while 67% declared it unacceptable for marketing campaigns

August 12, 2016

ADMA Forum 2016: Programmatic: Packing Power Punches

On Wednesday, I ate Programmatic for breakfast. At first, it was a little hard to swallow – but with the help of two Irish lads, a flower man, a brand safety Diamond, and a lovely trading desk in the middle… it went down ok.. I have to say – I love Programmatic! Not because of what it does or what

July 27, 2016

The Month in Media – July

Businesses trying to catch them all: Pokémon Go players – Catherine West July is historically a month to spend outside enjoying high temperatures and summer sunshine, but this month we see a 20 year old franchise bringing people outdoors. The Pokémon GO App was launched in July by Niantic, a Google startup alongside the Pokémon Company, which licenses the franchise

July 22, 2016

Friend or foe? Comparison sites using your datafeed

These responses from my client’s representatives can vary wildly. The most productive are those that prompt a discussion; is an adjustment or upgrade of a datafeed worth the time and cost of development for this one Affiliate? Unfortunately this discussion doesn’t usually take place. Sometimes the ideal for an Affiliate Manager happens and the Advertiser is happy to make any