Welcome to our blog. These are our thoughts, opinions and whimsical ramblings on all things digital. Have a read and let us know what you think.

May 20, 2015

How W. Eugene Smith informed my PPC approach

If I were to ever stumble across a digital agency’s blog, and read a headline suggesting that a late, great documentary photographer has some relevancy to Pay Per Click advertising, I would ordinarily think “PAH” at such a tenuous link, “this guy’s trying to garner extra eyeballs by luring me into a PPC post with promises of photography”. However there

May 13, 2015

Navigate at Google’s Ready to Rock Mobile

75% of purchases start on mobile and end somewhere else – a stat we must embrace as an industry. Mobile has impacted desktop behaviour – pre-conversion activity occurs on other devices i.e. not on desktop, thus consumers are increasingly completing a transaction on desktop having perhaps researched on mobile/tablet. Some interesting metrics to hone in on, in order to illustrate

May 1, 2015

Online Performance Marketing Study: Advertisers spend increases to £1.1bn

I was lucky enough to be amongst the 70 or so representatives to hear the results of their Performance Marketing Study in 2014 and there were some interesting insights. The study goes to great lengths to cover the great and good of the industry, collating data from 18 networks and touchpoints and thousands of lines of data. The full results

April 15, 2015

Affiliate rush; can less be more?

I’ve seen clients negotiate and form arguments around wanting more. I’ve seen clients set their KPIs to only be about how many affiliates they have on their programme. I’ve even seen brands lose all sense for their stringent KPIs in the rush and passion to have as many affiliates on their programme in as short a time as possible. Does

April 10, 2015

Digital adspend up 14% to record £7.2 billion

In the same period, mobile advertising grew 63% to £1.62 billion and now accounts for 23% of all digital advertising spend, the platform having stood at 16% in 2013. The increase in mobile could be due to the latest tablet purchasing figures, which show that 37% of British households bought such devices in the last year – putting the number

March 29, 2015

Tackling Ad Viewability: Being Seen Matters

Many have considered ads to be non-viewable when they take ages to load or if they are served lower down (below-the-fold) on a webpage. According to MRC and IAB, a viewable impression is only classified valid when 50% of it appears in the browser for at least one second. So the question is: if an impression is not actually seen

March 26, 2015

Real Time Advertising – Lessons Learnt

As attendees of the conference we were treated to a plethora of presentations from a range of industry experts. Our top 5 takeout’s from the event were as follows:- Man & (not vs) Machine – Ebay trialled a programmatic only week in February this year and concluded that a partnership between man and machine was essential to the technology working

February 2, 2015

4 Reasons Why Content Affiliates Are Important

And unfortunately, bloggers are one of the groups that are rarely revenue active, unless really big. So what’s the value in recruiting them onto an affiliate programme in the first place? Of course this depends on the merchant’s core objectives, but generally speaking, although they don’t produce revenue, content sites are important to an affiliate programme. And here’s why: Content

December 19, 2014

15 predictions for the digital industry in 2015

Programmatic spend will increase significantly as more people actually understand what it is Media agencies will start to blacklist vendors that don’t make efforts to eradicate viewability issues As a result of prediction 3, the programmatic landscape will consolidate and become cleaner As a result of prediction 1, investment in online advertising will increase significantly ‘Reactvertising’ will become more prevalent

December 17, 2014

Sub Networks & Transparency Within The Affiliate Channel

Late last month I went along to the Affiliate Huddle and there is one issue which featured very heavily in the morning’s panel – sub networks and the amount of transparency they bring to the affiliate channel. For those not aware of sub networks, they typically work like a network (erm… hence the name) but act as a one stop