Welcome to our blog. These are our thoughts, opinions and whimsical ramblings on all things digital. Have a read and let us know what you think.

February 5, 2016

The Month in Media – January

9860 new characters to play with – Tom Phelan Twitter kicked off 2016 with the industry-shaking news that it will be releasing support for 10,000 character posts – an update that could change the entire nature of the platform. Until now, Twitter has been the social network for speedy comment on news, or updates on events. Its 140-character limit lends

January 29, 2016

#PlanFor2016

On Thursday morning, in Spring-like sunshine, the biddable team were invited to an agency event at Twitter London HQ for a lowdown on all recent developments on the platform which will help us #planfor2016. With lots of big events coming up this year ranging from sporting events like the Rio Olympics and Euro 2016 to the US presidential elections and

December 20, 2015

Our top childhood Christmas presents

Jurassic Park T-Rex – Alastair Kidner One word: Dinosaurs. What’s not to love?! I was 6 years old when the first Jurassic Park came out. Although I didn’t get to see the film in the cinema (I’ve never forgiven my parents) I did get to see it when it came out on VHS back in the day. I gasped as

December 1, 2015

The Month in Media – November

FRESH-est Advertising of the Year Goes to… – Keeley Fung If the name ‘Glad’ doesn’t ring any bells, we’re talking about Glad Cling Wrap (part of the Clorox group) – a brand whose creative execution won a GOLD award at the recent Epica awards. And yes, it was pretty epic. The campaign that did it for Glad was an outdoor

November 26, 2015

The Publisher Subscription Model: Do I subscribe to its underlying principles?

The subscription model in Digital is one that has been gaining more traction and a hell of a lot more publicity recently. In my own eyes this has been fuelled by two news stories from the past few months; that of publishers trying to find their way around the ad blocking issue rearing its head in the industry and that

November 22, 2015

Ten lessons learnt at Web Summit

1. Visual is the new text Jonathan Caras, co-founder & COO of video messaging app Glide, believed the evolution of mobile messaging could well be visual (video). Glide are aiming to be the video solution to messaging, “a video walkie-talkie”. Firstly, video messaging creates deeper, more meaningful relationships; seeing the person communicating with you is an altogether more satisfying, human

November 5, 2015

Web Summit: Day Two & Three Round Up

Arriving for Day Two at Web Summit, there were noticeably lots of bleary-eyed attendees who may have enjoyed the Night Summit a little too much. One of the morning’s talks on the Society stage was entitled ‘The ultimate selfie: what we leave behind in a digital world’. Jacki Ford Morie, founder and chief scientist at The Augmented Traveler, suggested that

Web Summit: Day Two – Stop Being Rude

Whilst we’d seen Google talk the day before about some incredible developments (Smart Reply, anyone?), it was Chennapragada’s talk which prompted me to evaluate how marketers approach for mobile in general, not just for apps, needs to evolve. Google declared that one quarter of installed apps are never used. Anyone with a smartphone knows that of the many apps which

November 3, 2015

Web Summit: Day One Round Up

The Navigate team woke up bright and early on the first day of Web Summit 2015 to a crisp, sunny Dublin morning. Starting off on the right note, the Irish Times front page proclaimed record temperatures for this time of year. Off to the venue we went.   Kicking off the morning on the Centre Stage was Stuart Butterfield, formerly of Flickr fame,

November 1, 2015

The Month in Media – October

Bake Off Fever – Ellie Corrigan On 7th October, 13.4 million viewers tuned in to watch Nadiya Hussain storm to victory in this year’s Great British Bake Off final, making it the most watched TV show of the year so far. There’s no denying that as a nation, we are well and truly suffering from a good old bout of