Welcome to our blog. These are our thoughts, opinions and whimsical ramblings on all things digital. Have a read and let us know what you think.

November 26, 2015

The Publisher Subscription Model: Do I subscribe to its underlying principles?

The subscription model in Digital is one that has been gaining more traction and a hell of a lot more publicity recently. In my own eyes this has been fuelled by two news stories from the past few months; that of publishers trying to find their way around the ad blocking issue rearing its head in the industry and that

November 22, 2015

Ten lessons learnt at Web Summit

1. Visual is the new text Jonathan Caras, co-founder & COO of video messaging app Glide, believed the evolution of mobile messaging could well be visual (video). Glide are aiming to be the video solution to messaging, “a video walkie-talkie”. Firstly, video messaging creates deeper, more meaningful relationships; seeing the person communicating with you is an altogether more satisfying, human

November 5, 2015

Web Summit: Day Two & Three Round Up

Arriving for Day Two at Web Summit, there were noticeably lots of bleary-eyed attendees who may have enjoyed the Night Summit a little too much. One of the morning’s talks on the Society stage was entitled ‘The ultimate selfie: what we leave behind in a digital world’. Jacki Ford Morie, founder and chief scientist at The Augmented Traveler, suggested that

Web Summit: Day Two – Stop Being Rude

Whilst we’d seen Google talk the day before about some incredible developments (Smart Reply, anyone?), it was Chennapragada’s talk which prompted me to evaluate how marketers approach for mobile in general, not just for apps, needs to evolve. Google declared that one quarter of installed apps are never used. Anyone with a smartphone knows that of the many apps which

November 3, 2015

Web Summit: Day One Round Up

The Navigate team woke up bright and early on the first day of Web Summit 2015 to a crisp, sunny Dublin morning. Starting off on the right note, the Irish Times front page proclaimed record temperatures for this time of year. Off to the venue we went.   Kicking off the morning on the Centre Stage was Stuart Butterfield, formerly of Flickr fame,

November 1, 2015

The Month in Media – October

Bake Off Fever – Ellie Corrigan On 7th October, 13.4 million viewers tuned in to watch Nadiya Hussain storm to victory in this year’s Great British Bake Off final, making it the most watched TV show of the year so far. There’s no denying that as a nation, we are well and truly suffering from a good old bout of

October 21, 2015

Bellwether Report: Confidence dip won’t halt digital spend

According to Paul Smith, Senior Economist at Markit and author of the Bellwether report, the deterioration in growth rate can be put down to a dip in confidence in the financial and economic outlook. Since there had been a record run of expansion, the correction in growth seemed likely However, although almost 16% of the survey panel registered a downward

October 9, 2015

The Month in Media – September

Radio X – Tom Phelan In September we really saw advertising ramp up for Radio X (formerly XFM) – the radio station for “everyone” and fronted by, amongst others, ex-Radio 1 DJ Chris Moyles. Initial reviews have been mixed, with some calling the debut show laddish. That would figure, given the first show’s combination of Moyles, Vernon Kay and Johnny

October 7, 2015

Happy birthday, Instagram!

Having started out as a free mobile app, Kevin Systrom and Mike Krieger’s creation was acquired by Facebook in April 2012. It now boasts more than 400 million users and has produced a selfie-snapping, hashtagging culture all of its own.   To mark the anniversary, here are Team Navigate’s favourite Instagram accounts. @beigecardigan, @pindippy, @deliciouslystella, @redbull & @sausagedogcentral – Charlie

September 25, 2015

Mobile: always with you, always a part of you

Earlier this month I was fortunate enough to attend the Mobile Location event at the IAB offices in Macklin Street. With the sun beaming down on this particular little corner of Holborn, a particularly busy and bustling event settled down for an afternoon of sessions and insight on a topic with a rapidly expanding interest pool. This writer is more than