Welcome to our blog. These are our thoughts, opinions and whimsical ramblings on all things digital. Have a read and let us know what you think.

July 4, 2018

IAB Engage: Moving Forward

After only working in the industry for one week, it gave me an insight into the mindset of the industry and where industry leaders see digital advertising going.Two common themes were highlighted throughout the day – the first being trust issues within the industry, and the second suggesting the industry needs to be ‘bolder’.   GDPR was introduced on the

June 12, 2018

3 ways brands can have an effective influencer strategy

Working with influencers is an effective way for brands to connect directly to users through unique content. Influencers create unique and beautiful content that is tailored to suit their audience. As a brand, this is incredibly appealing to be a part of. Why? Well, for one it’s much cheaper than hiring a photographer to do the legwork and it allows

May 7, 2018

2017 digital adspend reached £11.5bn

Investment was up by 14.3% and accounts for around half of all adspend in the UK – continuing to make it the key channel advertiser budget is invested. At a first glance at the stats, nothing notable appears to be behind the growth in digital adspend: Display and Search spend has increased year-on-year by 18% and 16%, respectively; Search continues

March 29, 2018

How an Australian retailer utilises coupon codes to increase AOV

Introduction Coupon codes (also known as voucher codes) are extensively used by commerce businesses and their customers. Their various structures have been written about at length, and we’ve discussed the value of voucher code websites in the past too. In this blog we discuss how a Sports Retailer uses coupon codes to increase Average Order Value (AOV), acquire new customers

March 16, 2018

Moving towards a new viewability standard

At the ISBA Annual Conference earlier this month, it was announced that ISBA was adopting a new viewability standard calling advertisers to buy digital display at 100% in-view. The current standard of 50% in-view has been established for a number of years but the recent ISBA call reiterates the next step advertisers and agencies have been striving for. It has

March 1, 2018

Personalisation, targeting & GDPR

Your advertising experience is very likely moulded by your data, or online behaviour. Whilst this may seem creepy to some, I believe it’s actually a great thing, as this means: Users should only be targeted by advertising that is relevant to them – there’s nothing more annoying than being shown a brand or product that you have no interest in,

February 28, 2018

Performance Marketing Awards 2018 Shortlist

Our work with skincare brand Palmer’s has been nominated in the Best Influencer Marketing Campaign category. The campaign saw influencers fully integrated through Paid, Owned and Earned digital channels as the brand looked to grow sales for their Coconut Oil Formula range. The brand has always embraced the Palmer’s fan base but this was the first time it was successfully

February 22, 2018

Valentine’s Day and Afterpay

Chocolates and flowers go hand in hand with Valentine’s Day, which is great if you happen to be a chocolate or floral brand. But this is 2018, Valentine’s Day traditions are no longer mandatory, which is fortunate because chocolates last a matter of seconds and flowers don’t last more than a week. For Valentine’s Day 2018, retailers considered the day

February 21, 2018

CES: what to look out for in 2018

From Sony’s robot dog Aibo to 30-minute VR workout experiences, there were a lot of exciting and slightly impractical products for us to get our heads round this year. My favourite was The Wall, Samsung’s new MicroLED TV. 146-inches diagonally, the TV engulfs a viewer’s entire field of vision. While currently the tech is sure to be much too expensive

February 11, 2018

YouTube: the year ahead

The end of 2017 saw YouTube CEO declare their goal for the year ahead, “stay one step ahead of bad actors, making it harder for policy-violating content to surface or remain on YouTube”. If YouTube had hoped to have a quiet start to 2018 then then their dreams would have been shattered as they hit the headlines after popular YouTuber