Welcome to our blog. These are our thoughts, opinions and whimsical ramblings on all things digital. Have a read and let us know what you think.

October 13, 2017

Facebook present at Digital Upfronts

As people are now continually tuned in, our strategies need to adapt. That was my key takeout from Facebook’s Digital Upfronts event, one of many sessions during the IAB’s week-long event. The session kicked off with Canvas8 Founder & MD, Nick Morris, discussing the move away from the traditional funnel of need > discovery > research > purchase. There used

September 19, 2017

The ‘Bake Off’ Effect

*Warning: may contain buns puns* If you’re like me, you’ve been waiting on bated breath from the moment it was clear Bake Off was moving to Channel 4. Since the shows launch in 2010, viewers have been lulled into a false sense that GBBO with its witty puns, baked innuendos and loveable duo Mel and Sue would forever remain the

September 2, 2017

Visual search: what does it mean for advertisers?

The rollout aims to give shoppers the ability to find similar-looking products to the image they’re searching for. It’s the tool a number of us have been waiting for *insert raising hands emoji*; the launch of Visual Search bridges the gap for those shoppers who want to recreate a look inspired by an Instagram account they follow, or of a

August 22, 2017

Navigate Academy launches with Programmatic Week

The BBC announced their first female Doctor Who, Jeff Bezos briefly overtook Bill Gates as the richest person in the world in four years and Neymar became the first £200 million player. Navigate can also add to this list of Summer firsts as we launched our first series of Navigate Academy events. The Navigate Academy is the name we’ve given

August 16, 2017

Facebook ramps up their video offering

Video can be a powerful tool to drive user interest and dwell time – users spend an average of 40 minutes per day on YouTube, vs. 25 for Facebook. Watch will feature original programming financed by Facebook (very interesting considering how successful the Netflix original series have been!), alongside videos from other creators, and similar to YouTube this will become

July 21, 2017

IAB Search 2017 Conference: 24/7 Search

With search volumes up 15% on last year, the IAB 2017 Search Conference ’24/7 Search’, which took place at the IAB UK’s HQ in London, was as relevant and timely as ever. The event featured a host of inspiring speakers from agencies and brands (as well as Google and Bing) gracing the room with their take on the Search landscape in 2017 and beyond.  

July 17, 2017

What are soft click cookie affiliates?

The announcement caused quite a stir, with some calling it positively ‘a new wave in guerrilla marketing’ and others seeing it as another stake in the heart of the reputation of the affiliate industry. Yours truly has had a chance to catch up a couple of times at events since with people who work at Pouch and realistically there’s no

July 10, 2017

How is digital media growing up?

Pritchard took to the stage at the IAB Annual Leadership meeting and called for digital media “to grow up”. His call to action and request to the industry, “we need better advertising to drive growth, enabled by media transparency to drive a clean and productive media supply chain”. The issues Pritchard talked through were not new with numerous cross-body initiatives

July 7, 2017

International Affiliate Marketing

With over $1trillion in cross border sales over the past year, it’s clear that international sales should be on the agenda for any business with serious growth aspirations. However, the Huddle’s panel into the nature of international affiliate marketing highlighted several issues with making assumptions around new markets. Strategic alliances with similar companies in other markets (such as Commission Factory in

July 6, 2017

The Affiliate revolution & automation

Too much time is taken within this channel in manual tasks that add little or no value in the whole process, yet companies will prey on them as ‘USPs’ to show a thorough service. Shouldn’t it be the other way around, where innovative automation are the winning factor? In general there are several processes where the industry has fallen behind