Welcome to our blog. These are our thoughts, opinions and whimsical ramblings on all things digital. Have a read and let us know what you think.

August 19, 2015

The A-Z of Navigate

A is for affiliates Affiliate marketing is one of the key services that we provide here at Navigate within the performance team. From retail through to travel we cover a range of different clients from our London office and, most recently, our expansion over in Brisbane, Australia! B is for Biddable/Borough Market As mobile strategy becomes ever-more critical to winning

August 13, 2015

Are you ready to rock (retail)?

Last week Matt, David and I were invited to take part in the Google Ready to Rock Retail event at Google’s London HQ and once I had managed to successfully Navigate (that’s the only one, I promise) my way to the Central St Giles office I was raring to go for my first ever Google event. In case you hadn’t

August 10, 2015

Could we actually get away with it?

Start off on a website, click through to another, click back to a further page and advertisers are still on your case, be this through cookie data – and a bit of guesswork – or through tracking of IPs. It’s effective. I know that for sure. Looking at our clients’ ad reports, as I do every week, the classic prospecting

August 3, 2015

Aussie online retail sales see 10% year on year growth

With seasonal adjustment this figure drops to 2.4%. This represents a strong increase after a stagnant May, where online retail grew by only 0.1% (seasonally adjusted). Growth was particularly noticeable amongst homewares and appliances which was almost 26% YoY growth, as well as electronic games and toys which saw 24.5% growth. With CPI inflation at 1.5% in July 2015 these

July 27, 2015

What we learnt at the IAB’s This Is Search conference 2015

Last week, Navigate attended the IAB’s This Is Search conference held at Google’s London HQ. An onus was placed on Mobile across the day’s presentations, as this 21st century swiss army knife unlocks new possibilities for both consumers and advertisers alike. Read on to discover our favourite snippets from the conference, and how new search developments should be tapped into, to push the limits of search,

July 6, 2015

INFOGRAPHIC: The Australian Digital Landscape

Despite the population being spread across such a vast area, Australia is on the cusp of exponential growth as a result of high average disposable income, penetration of mobile devices and increasing internet speeds As Australian businesses begin to digitise their e-commerce website and delivery processes, spending by Australian consumers is increasing as a result. The days where UK products

June 10, 2015

Instagram and Pinterest take steps towards an ROI-focus

  Instagram advertising: Instagram has become one of the largest social media platforms, attracting more than 300 million users in less than 5 years, with 11.5 million monthly active users in the UK currently. Instagram’s recent targeting capabilities now make it easier than ever for users to “shop now”, “install now”, “sign up” or “learn more” while browsing their favourite celebrities, friends,

May 20, 2015

How W. Eugene Smith informed my PPC approach

If I were to ever stumble across a digital agency’s blog, and read a headline suggesting that a late, great documentary photographer has some relevancy to Pay Per Click advertising, I would ordinarily think “PAH” at such a tenuous link, “this guy’s trying to garner extra eyeballs by luring me into a PPC post with promises of photography”. However there

May 13, 2015

Navigate at Google’s Ready to Rock Mobile

75% of purchases start on mobile and end somewhere else – a stat we must embrace as an industry. Mobile has impacted desktop behaviour – pre-conversion activity occurs on other devices i.e. not on desktop, thus consumers are increasingly completing a transaction on desktop having perhaps researched on mobile/tablet. Some interesting metrics to hone in on, in order to illustrate

May 1, 2015

Online Performance Marketing Study: Advertisers spend increases to £1.1bn

I was lucky enough to be amongst the 70 or so representatives to hear the results of their Performance Marketing Study in 2014 and there were some interesting insights. The study goes to great lengths to cover the great and good of the industry, collating data from 18 networks and touchpoints and thousands of lines of data. The full results