Welcome to our blog. These are our thoughts, opinions and whimsical ramblings on all things digital. Have a read and let us know what you think.

October 9, 2015

The Month in Media – September

Radio X – Tom Phelan In September we really saw advertising ramp up for Radio X (formerly XFM) – the radio station for “everyone” and fronted by, amongst others, ex-Radio 1 DJ Chris Moyles. Initial reviews have been mixed, with some calling the debut show laddish. That would figure, given the first show’s combination of Moyles, Vernon Kay and Johnny

October 7, 2015

Happy birthday, Instagram!

Having started out as a free mobile app, Kevin Systrom and Mike Krieger’s creation was acquired by Facebook in April 2012. It now boasts more than 400 million users and has produced a selfie-snapping, hashtagging culture all of its own.   To mark the anniversary, here are Team Navigate’s favourite Instagram accounts. @beigecardigan, @pindippy, @deliciouslystella, @redbull & @sausagedogcentral – Charlie

September 25, 2015

Mobile: always with you, always a part of you

Earlier this month I was fortunate enough to attend the Mobile Location event at the IAB offices in Macklin Street. With the sun beaming down on this particular little corner of Holborn, a particularly busy and bustling event settled down for an afternoon of sessions and insight on a topic with a rapidly expanding interest pool. This writer is more than

September 17, 2015

The Navigate Top 10… Sports Ads

With animated worlds, football in airports and heists to acquire energy drinks, sports ads can get pretty creative, as this line out of ads proves.   Rugby World Cup 2015 – Team Talk In this ad, accomplished actor Charles Dance gives the motivating speech of a lifetime. Starting off with the players, then moving to the ground staff, then the

September 16, 2015

Digital under threat from ad blocking?

Having attended a Search Council meeting at the IAB last week, a topic which was discussed fervently by all was the very real and current threat of ad blocking. Digital media and advertising industries are just coming to grips with this, and the threat has induced a slow-building panic for some. In August Adobe and anti-ad-blocking firm PageFair reported that 198

September 9, 2015

The Month in Media – August 2015

   The ‘Instagram effect’ - Sharan Cheema The news of Instagram launching their self-service ads in August filled me with both joy and dread: joy from an agency perspective as it provides another channel for us to communicate with consumers for our clients; dread as an Instagram user, as I do not want my personal feed to be inundated with contrived photoshopped

August 19, 2015

The A-Z of Navigate

A is for affiliates Affiliate marketing is one of the key services that we provide here at Navigate within the performance team. From retail through to travel we cover a range of different clients from our London office and, most recently, our expansion over in Brisbane, Australia! B is for Biddable/Borough Market As mobile strategy becomes ever-more critical to winning

August 13, 2015

Are you ready to rock (retail)?

Last week Matt, David and I were invited to take part in the Google Ready to Rock Retail event at Google’s London HQ and once I had managed to successfully Navigate (that’s the only one, I promise) my way to the Central St Giles office I was raring to go for my first ever Google event. In case you hadn’t

August 10, 2015

Could we actually get away with it?

Start off on a website, click through to another, click back to a further page and advertisers are still on your case, be this through cookie data – and a bit of guesswork – or through tracking of IPs. It’s effective. I know that for sure. Looking at our clients’ ad reports, as I do every week, the classic prospecting

August 3, 2015

Aussie online retail sales see 10% year on year growth

With seasonal adjustment this figure drops to 2.4%. This represents a strong increase after a stagnant May, where online retail grew by only 0.1% (seasonally adjusted). Growth was particularly noticeable amongst homewares and appliances which was almost 26% YoY growth, as well as electronic games and toys which saw 24.5% growth. With CPI inflation at 1.5% in July 2015 these