Navigate Digital appointed by Donald Russell

Navigate Digital has been appointed by Britain’s leading mail order meat supplier and Royal Warrant holder, Donald Russell to manage their digital media activity.

The agency has been tasked with managing the brands online display activity as well as developing their PPC and Affiliate Marketing strategy. The appointment coincides with Donald Russell launching their 2009 ‘Christmas @ Donald Russell’ range.

The festive range of food and culinary gifts will be supported by digital media campaign, that includes an integrated campaign one JamieOliver.com, and activity with other premium publishers including Delia Online, Good Food and Specific Media.

Gary McDonald, Marketing Manager at Donald Russell commented: - “We appreciate the importance of online as part of our overall communications strategy and we're really excited about working with the Navigate team".

The appointment comes during a period of continued growth for Navigate – who already boast a client portfolio that includes Easynet Connect, Park Resorts, London Borough of Newham, Rough Guides and DUO.